Manager, Marketing Planning And Strategy

Wal-Mart•Bentonville, AR

46d•$80,000 - $202,000

About The Position

Are you ready to shape how sellers understand and choose Walmart Marketplace? We're looking for a Content Marketing Manager to drive our Marketplace narrative framework and build the sales enablement engine that brings it to life - claims, one-pagers, pitch decks, case studies, and playbooks. What you'll do... In this role, you'll operationalize the value proposition architecture and messaging pillars for Marketplace, translate strategy into scalable content and tools to inspire qualified sellers and solution providers to become part Walmart Marketplace, foster assortment and category growth and ensure our story shows up consistently across owned channels (blog, site) and throughout the seller journey. As part of a seller marketing strategy team within our seller events, communication and marketing group, you'll also be part of campaigns, initiatives and projects that help third-party sellers of all sizes discover the vast opportunities available to the Walmart Sellers community. Primary responsibilities include: Own the Marketplace narrative framework: operationalize value propositions, messaging pillars, and proof points; maintain a claims library with sourcing and cross-functional approvals (Biz Ops/Legal/PR/Finance). Build the enablement toolkit: create and maintain one-pagers, pitch decks, battlecards, objection-handling guides, FAQs, and case studies; drive version control, localization, and distribution. Partner for impact: work closely with Sales/BD, Product Marketing, Growth/Lifecycle, and Creative to ensure a connected story from acquisition through growth. Editorial leadership for owned channels: set the brief and editorial calendar for Marketplace blog and site - partnering closely with our Owned Media Manager across all surfaces; uphold narrative consistency, quality, and SEO basics; publish with rigor and on-time delivery. Launch storytelling: translate new products, programs, and policies into clear positioning, feature/benefit narratives, and enablement materials for the field. Insights & measurement: define KPIs for content effectiveness (usage, influence on pipeline, engagement, conversion); surface insights and recommend optimizations. Process & governance: establish SOPs for content creation, review, approvals, and asset management (taxonomy, DAM metadata); run training and feedback loops with the field. Vendor/agency coordination as needed to scale content production and design.

Requirements

4-6 years in content marketing, product marketing, or content operations in B2B/SaaS/marketplaces; brand-side and/or agency experience preferred.
Proven experience building messaging frameworks and sales enablement assets (claims-backed) that drive measurable outcomes.
Excellent writing and editing skills-able to turn complex concepts into clear, concise, seller-friendly narratives.
Claims rigor: comfort partnering with Legal/PR/Finance to substantiate and approve claims; disciplined sourcing and documentation.
Strong project management across multiple workstreams; you bring order, timelines, and quality control to fast-moving programs.
Analytical chops: translate performance data into insights and next steps; familiarity with enablement tools (e.g., Airtable, Hubspot) and web analytics.
Collaborative communicator who builds trust with Sales/BD, Product, and Creative; comfortable with executive-level reviews.
Passion for empowering entrepreneurs and creating content that helps sellers succeed on Walmart Marketplace.
Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field.

Nice To Haves

Marketplace or retail eCommerce experience; ABM familiarity; basic design literacy (Figma/Slides) to brief or fine-tune visuals.
Marketing or related field
Masters: Business Administration

Responsibilities

Own the Marketplace narrative framework: operationalize value propositions, messaging pillars, and proof points; maintain a claims library with sourcing and cross-functional approvals (Biz Ops/Legal/PR/Finance).
Build the enablement toolkit: create and maintain one-pagers, pitch decks, battlecards, objection-handling guides, FAQs, and case studies; drive version control, localization, and distribution.
Partner for impact: work closely with Sales/BD, Product Marketing, Growth/Lifecycle, and Creative to ensure a connected story from acquisition through growth.
Editorial leadership for owned channels: set the brief and editorial calendar for Marketplace blog and site - partnering closely with our Owned Media Manager across all surfaces; uphold narrative consistency, quality, and SEO basics; publish with rigor and on-time delivery.
Launch storytelling: translate new products, programs, and policies into clear positioning, feature/benefit narratives, and enablement materials for the field.
Insights & measurement: define KPIs for content effectiveness (usage, influence on pipeline, engagement, conversion); surface insights and recommend optimizations.
Process & governance: establish SOPs for content creation, review, approvals, and asset management (taxonomy, DAM metadata); run training and feedback loops with the field.
Vendor/agency coordination as needed to scale content production and design.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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