(USA) Manager, Marketing Planning And Strategy - Localization Specialist LATAM

Walmart•San Bruno, CA

2d•Onsite

About The Position

As Walmart Marketplace continues to expand its international seller experience, we are seeking a full-time Manager – Localization Specialist (LATAM) to own linguistic quality and manage end-to-end localization initiatives across product, marketing, support, legal, and operational content. This manager level role combines hands-on language expertise with project and program management, including intake, scoping, planning, prioritization, stakeholder coordination, risk management, vendor oversight, reporting, and workflow optimization. The role will serve as the primary linguistic and operational point of contact for Spanish (LATAM) and partner closely with Product, Engineering, Marketing, Legal, Operations, and International Markets. This position requires on-site attendance five days per week. The Localization team supports Walmart Marketplace by delivering precise, culturally appropriate seller communications to global audiences. Collaborating with Marketing, Product, and cross-functional teams, the group manages translation, localization, and quality assurance across owned channels. This ensures consistent, accurate content that enhances seller engagement and drives business growth. The team applies strong project management, stakeholder coordination, and process improvement skills to maintain high standards and align communications with strategic marketing objectives. Their work enables effective brand messaging and supports Walmart’s commitment to delivering value through tailored, high-quality marketing initiatives worldwide.

Requirements

Exceptional written and spoken proficiency in Latin American Spanish (ESMX and ESCL), equivalent to native-level fluency, with excellent grammar, editing, copywriting, and tone control.
Fluency in English, both written and spoken.
Deep familiarity with linguistic and cultural differences across Spanish-speaking Latin American markets, including the ability to produce regionally neutral Spanish and market-specific variants.
5+ years of experience in localization, translation, language operations, or content operations for technology, e-commerce, or digital products, including 2+ years managing cross-functional projects or workstreams.
Hands-on experience with CAT tools, TMS platforms, and automated localization workflows.
Proven experience with software or UI localization, in-context quality assurance, terminology management, style-guide development, and translation memory maintenance.
Strong project-management, organization, communication, and stakeholder-management skills, with the ability to independently prioritize multiple projects and meet deadlines.
Ability to work on-site five days per week.

Nice To Haves

B.A./B.S. degree in Translation, Linguistics, Project Management, Business, International Marketing, or a related field, or equivalent practical experience is desirable.
Hands-on knowledge of Airtable, Crowdin, LILT, Jira, HubSpot, and Contentstack is highly desirable.
Experience supporting e-commerce, marketplace, or seller-facing digital products in Latin America.
Experience managing localization vendors, linguist performance, quality scorecards, capacity, and SLAs.
Familiarity with product development practices and engineering workflows for localization integrations.
Experience using or evaluating machine translation, artificial intelligence, or large language models in localization workflows.
Background in Spanish-language copywriting, UX writing, content editing, or transcreation.

Responsibilities

Translate, edit, and review high-priority English content into clear, accurate, and culturally appropriate Latin American Spanish across Seller Center (Web and App), Marketing Communications, Marketplace Learn, and other Marketplace channels.
Review translations delivered by external vendors and provide final linguistic approval based on accuracy, fluency, terminology, tone, brand voice, consistency, and cultural relevance.
Define when regionally neutral Spanish is appropriate and when market-specific adaptation is required; provide guidance on regional terminology and linguistic differences across Latin America.
Own and maintain translation memories, glossaries, style guides, language quality standards, and review protocols in partnership with Walmart international teams and vendor teams.
Manage localization projects from intake and requirements gathering through scoping, scheduling, translation, review, quality assurance, launch, and closeout.
Build and maintain project plans, workback schedules, priorities, status reports, and documentation; track owners, dependencies, risks, decisions, and follow-up actions.
Coordinate multiple concurrent workstreams, balancing launch deadlines, business impact, localization SLAs, and vendor capacity; identify and escalate blockers early.
Lead cross-functional working sessions and communicate clear requirements, timelines, tradeoffs, and launch-readiness status to Product, Engineering, Marketing, Legal, Operations, and International stakeholders.
Track delivery, quality, and operational metrics and use findings to improve planning, execution, and stakeholder visibility.
Perform in-context linguistic quality assurance for digital experiences and audit content to identify untranslated, inconsistent, truncated, culturally inappropriate, or functionally incorrect content.
Triage localization issues, distinguish linguistic defects from product or engineering defects, document root causes, and coordinate resolution through the appropriate teams and systems.
Train, calibrate, evaluate, and provide actionable feedback to external linguists and vendors; ensure quality, terminology, and SLA expectations are understood and met.
Serve as the Spanish (LATAM) quality gatekeeper and market advocate for launches, escalations, and high-visibility content.
Operate localization workflows across translation management, project tracking, content management, and marketing systems while maintaining accurate request, status, and delivery records.
Create and maintain Airtable tickets and Jira tickets to support intake, prioritization, issue management, reporting, and stakeholder visibility.
Support localization workflows in Crowdin, LILT, HubSpot, and Contentstack, partnering with Product and Engineering to troubleshoot integrations, content handoffs, and delivery issues.
Identify recurring defects, manual steps, bottlenecks, and process gaps; standardize documentation, improve automation, and help scale localization operations across markets.

Benefits

Competitive pay
Performance-based bonus awards
Medical coverage
Vision coverage
Dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO (including sick leave)
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Walmart-paid education benefit program (Live Better U) for full-time and part-time associates, covering programs from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.