Manager, Marketing Insights

Rogers Communications•Toronto, ON

8d•Onsite

About The Position

The Residential Marketing Insights team is looking for a Manager, Marketing Insights to lead the development of data products and reports. This role is critical in enabling our Marketing teams to make data-driven decisions, and to develop and execute strategies to achieve Growth, Retention, and Revenue KPIs, among others. The ideal candidate will require strong data proficiency and at the same time have good business and financial acumen. The successful candidate will report to the Senior Manager, Analytics.

Requirements

Degree in Engineering, Computer Science, Math, Analytics, Statistics, Business, or Finance.
5+ Years Experience as a Data Analyst or equivalent, Telecommunications experience an asset but not required.
Strong analytical and algorithm skills, with the ability to interpret and create solutions around complex datasets, translating data to business insights.
Proficiency in SQL in various environments. Databricks and Snowflake Experience a great advantage.
Intermediate to Advance skills in different visualization tools such as Power BI and Tableau, with preference on the former.
Results-oriented, flexible, and willing to work in a multi-task and dynamic work environment.
Strong people skills and ability to work with different levels in the organization.
Strong sense of initiative and a self-starter who can work equally well in groups or on their own.
Experience working with the senior leadership team and strong presentation skills.

Nice To Haves

Telecommunications experience
Experience with different ETL tools a plus.
Experience with various analytical tools (e.g. Alteryx) a plus.

Responsibilities

Design, build, and maintain data products that will be used as sources of truth for the Residential Marketing team.
Ensure that data logic is aligned and updated based on business definitions and requirements.
Design, build, and maintain interactive reports in Power BI and/or Tableau that provide insights to various key performance indicators, and actionable insights for our business strategy teams to plan and execute.
Lead requirement gathering sessions with key business stakeholders and SMEs to define data products and reporting requirements.
Perform ad-hoc analyses and data preparation that will support various business initiatives.
Peer review other team members’ work to ensure high level of quality and accuracy of every report, data products, and data output that go out to business stakeholders.
Provide technical leadership and mentorship to peers within the Residential Marketing data community.
Collaborate with different enterprise Data Operations, Data Governance, and IT teams to ensure availability and access to critical data needed by our business stakeholders.

Benefits

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing.
We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work.
We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate.
If you are considering your next step, we have exciting opportunities waiting for you.
Come build a rewarding career at Rogers and be a driving force behind our success story!
To protect our people, brand and assets, a pre-employment background check will be conducted.
As part of our selection process, all candidates must clear a criminal background check.
Additionally, a credit check and drivers abstract may be required depending on the role.
To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite.
We believe that in-person connection strengthens our culture and drives industry-leading performance.
At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong.
We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work.
Everyone who applies for a job will be considered.
We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation.
We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best.
Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work.
You matter to us!
For any questions, please visit the Recruitment Process FAQ.