Manager, Marketing FONO (Bilingual - Spanish/English)

Universal Music•Woodland Hills, CA

5d•Onsite

About The Position

Universal Music Group is seeking an experienced Marketing Manager to support FONO based in the Woodland Hills office. This role involves creating artist brand strategies focused on building narrative and super fandoms, planning direct-to-consumer tactics for artist development, and ensuring an always-on fan-facing strategy. The manager will be responsible for producing engaging copy for various advertising channels, maintaining an awareness of music culture and its influence on artist narratives, and creating/implementing artist brand and narrative guidelines. A strong understanding of music charts and platforms like Spotify, YouTube, Apple Music, Twitch, TikTok, Reddit, Soundcloud, and Discord is essential. Proficiency in professional presentation tools (PowerPoint, Sheets, Keynote, Canva) and Adobe Creative Suite (Photoshop, Illustrator) is a must.

Requirements

Bilingual: Fluent in Spanish and English with impeccable oral and written communication skills.
Bachelor’s degree in marketing, Communications, Design, or a related field
3+ years of experience in brand strategy, copywriting, and creative design
Minimum of 4 years of experience in marketing, ideally for an ad agency
Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
Exceptional creative and design skills with a portfolio showcasing your work.
Excellent communication skills with the ability to collaborate across teams and present ideas effectively.
Proven experience in developing and implementing successful brand strategies and marketing campaigns
Ability to think strategically while also paying attention to detail
Strong knowledge base of Spotify / YouTube / Apple Music Charts as well as understanding platforms of Twitch, Tik Tok, Reddit, Soundcloud and discord.
Professional presentation tool knowledge is a MUST (Power Point, Sheets, Keynote, Canva among others) as well as adobe creative suite knowledge (Photoshop, illustrator)

Responsibilities

Create artist brand strategies focused on building narrative and super fandoms.
Plan Direct to consumer tactics focused on developing artists.
Responsible for ensuring an always-on fan facing strategy with the artist.
Responsible for producing engaging, clear text for different advertising channels such as websites, social media and print ads.
Have an awareness of Music Culture and how the artist can fit in and drive the narrative to reflect culture.
Create and Implement artist brand and narrative guidelines.

Benefits

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent