Manager, Marketing & Digital Engagement

Cure HHT

15d • Remote

About The Position

The Manager, Marketing & Digital Engagement supports Cure HHT’s marketing execution, campaign performance, and digital presence by implementing approved strategies across all platforms. This role ensures that every communication is strategic, timely, and measurable — maximizing awareness, engagement, and support for the mission.
Responsible for managing digital systems, data, and analytics, the Manager executes multi-channel campaigns that connect the HHT community, drive participation in programs, and inspire giving. Working closely with the Sr. Manager, Content & Brand Strategy, this role ensures that the right stories reach the right audiences at the right time.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 3–5 years of experience in digital marketing, preferably in a nonprofit or healthcare setting
• Proficiency in Mailchimp, WordPress, Google Analytics, and social media management platforms
• Strong analytical skills and ability to interpret data into actionable insights
• Proven ability to manage multiple campaigns simultaneously with precision and deadlines
• Excellent written and verbal communication skills

Nice To Haves

• Experience managing SEO strategy
• Familiarity with Salesforce or similar CRM platforms
• Experience supporting online fundraising or advocacy campaigns
• Understanding of accessibility and compliance best practices
• Experience working with a Project Management Tool such as Asana

Responsibilities

• Execute and manage the scheduling and delivery of digital marketing campaigns aligned with approved organizational priorities that advance awareness, community engagement, and fundraising goals.
• Manage and optimize Cure HHT’s digital platforms, including email marketing (Mailchimp/MCAE), website (WordPress), and social media channels.
• Collaborate with the Philanthropy, Education & Community Engagement, Research, National Healthcare Programs, and Therapeutics teams to execute giving campaigns, peer-to-peer drives, research, and awareness initiatives.
• Implement campaign objectives, calls to action, and audience targeting as defined in campaign briefs and strategic plans.
• Manage production and logistics for all organizational direct mail campaigns, including fundraising appeals, newsletters, and clinical care and research program mailers, ensuring alignment across print and digital channels.
• Monitor and analyze marketing metrics across all channels (email, website, social, paid ads), producing monthly performance reports for leadership.
• Monitor and report on campaign performance, providing data-informed insights and recommendations to support optimization decisions led by senior marketing leadership.
• Manage SEO, Google Analytics, and digital advertising (e.g., Google Ad Grants, Meta Ads) to expand reach and drive conversion.
• Support the development and maintenance of marketing performance dashboards by preparing data, reports, and summaries for leadership review.
• Manage day-to-day website updates and content publishing in alignment with brand standards and strategic direction.
• Manage website updates, landing pages, and blog posts in collaboration with the Content & Brand Strategy Manager.
• Execute email marketing campaigns, list management, and automation in alignment with approved strategy and messaging frameworks.
• Ensure all digital content follows accessibility and brand standards.
• Partner with the Sr. Manager, Content & Brand Strategy to deploy storytelling content through digital channels and social campaigns.
• Support the Manager, Patient Education & Events, and Sr. Manager, Community Engagement by promoting programs, webinars, and events through integrated digital and print campaigns.
• Collaborate with Philanthropy and program teams to align digital execution with campaign timelines and messaging direction.
• Maintain an organization-wide content calendar in partnership with the Sr. Manager, Content & Brand Strategy.
• Manage assigned vendor relationships in alignment with approved scopes of work and budgets.
• Identify system needs and provide recommendations for tools or enhancements for leadership review and approval.
• Stay current with emerging trends in digital marketing, nonprofit communications, and analytics.
• Test and pilot approved digital tactics to improve engagement and conversions.
• Regularly review KPIs to identify opportunities for innovation and growth.

Benefits

• Cure HHT offers a competitive salary benchmarked for our size nonprofit, commensurate with experience, medical, dental, vision benefits, generous PTO, remote work, and opportunities for professional development and leadership growth in a dynamic, mission-driven organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager