Manager of Digital Engagement

Erlanger Health System•Chattanooga, TN

18d

About The Position

The Digital Engagement Manager supports the development, deployment, and maintenance of Erlanger's digital ecosystem including websites, microsites, social platforms, digital media assets, and patient-facing engagement tools. This role works closely with the Digital & Web Strategy Director to ensure digital systems are updated, integrated, and optimized for performance, access, and user experience. Additionally, the Digital Engagement Manager oversees the execution of social media strategy and day-to-day content workflows by supervising the Social Media Strategist and Digital Specialist. This role balances technical project coordination with editorial and user-experience considerations, ensuring Erlanger's digital presence is dynamic, responsive, and audience-centered. Erlanger's internal marketing team functions as a strategic, insights-driven marketing firm embedded within a major healthcare system. As the team works to transform Erlanger's digital infrastructure, the Digital Engagement Manager plays a vital support role within the digital strategy function supporting execution, optimization, and daily management of digital platforms and properties. Reporting to the Digital & Web Strategy Director, this role bridges technical implementation, digital campaign deployment, and content management workflows across the system. The Digital Engagement Manager also directly supervises the Social Media Specialist and Digital Specialist, ensuring daily digital efforts align with enterprise strategy, campaign needs, and audience engagement goals.

Requirements

Bachelor's degree in digital media, Marketing, Communications, or a related field
4-6 years of professional experience in digital marketing, web operations, or content management
Experience managing digital teams or vendors, especially across social media and web platforms
Familiarity with CMS platforms, email marketing systems, social scheduling tools, and basic web analytics
Basic understanding of HTML/CSS, SEO, and accessibility standards preferred

Nice To Haves

Experience in healthcare or nonprofit environments a plus

Responsibilities

Assist in the management, updating, and quality control of the Erlanger website, microsites, and intranet platforms.
Coordinate the implementation of digital enhancements landing pages, modules, plugins, embedded features, etc. In collaboration with vendors or developers.
Support digital governance by maintaining content accuracy, platform consistency, and publishing protocols.
Oversee scheduling, content development, and brand alignment across Erlanger's social media channels.
Work with the Social Media Strategist and Digital Specialist to monitor performance, execute campaigns, and engage audiences appropriately.
Ensure that social media and digital content align with organizational strategy, visual standards, and messaging priorities.
Supervise the day-to-day activities of the Social Media Strategist and Digital Specialist.
Provide guidance, project assignments, coaching, and performance feedback.
Serve as liaison between digital staff and other directors or strategists to ensure alignment across departments.
Collaborate with the Marketing, Creative, and Communications teams to implement campaigns and digital-first engagement tactics.
Coordinate cross-functional input for new content sections, campaign landing pages, and digital workflows.
Work with the Content Production Specialist and Content Manager to ensure accurate, on-brand deployment of digital materials.
Use digital dashboards and analytics tools (Google Analytics, Meta Business Suite, platform-native insights, etc.) to track KPIs related to web traffic, social engagement, and digital conversions.
Surface trends, performance issues, and opportunities for optimization to the Digital & Web Strategy Director.
Support ongoing refinement of workflows, design systems, and content frameworks across platforms.