Manager, Marketing Communications & Operations (TA)

Terumo BCT, Inc. • Denver, CO

2d • Hybrid

About The Position

The Global Marketing Communications & Operations Manager drives content and engagement, customer experience and brand visibility across multiple channels for Spectra Optia and the Therapeutic Apheresis business. In alignment with Global Marcom, this role is responsible for bridging our global TA marketing strategy with regional execution by transforming complex clinical and portfolio strategies into compelling, compliant, and actionable campaigns and programs that drive demand, enable sales, and accelerate funnel conversion.

Requirements

• Bachelor’s degree in marketing, Communications, Digital Media, or related scientific field; advanced degree preferred
• 7+ years of progressive experience in global marketing and communications, ideally within the healthcare, med tech, biotech, or pharma industry; 3+ years with Advance Degree (ie, MBA)
• Proven expertise in running integrated digital campaigns across multiple platforms (social, display, email, web).
• Demonstrated ability to effectively engage key stakeholders via Strategic storytelling and message translation combined with focused commercial execution
• Proficient campaign management, sales enablement and funnel support, marketing operations and program management,
• Effective cross-functional collaboration and data driven decision making
• Strong skills in creative asset development, marketing automation tools, CRM platforms, and analytics.
• Experience managing agencies and vendors, with a proven ability to drive efficiency, creativity, and accountability
• Excellent project management and cross-functional collaboration skills with data-driven decision making.
• Ability to balance strategic vision with hands-on execution.

Nice To Haves

• Experience in industry/HCP engagement and/or regulated healthcare environments is highly desirable.

Responsibilities

• Translate Global TA marketing strategy into an aligned Global TA marcom strategy and plan with tactics and KPIs
• Partner with TA global protocol marketing managers to deliver on customer needs to translate strategy into high-quality, compliant content and tool-kits including web, social, emailer, video, and sales enablement tools to drive MQLs
• Oversee the creation of core content assets (graphics, visuals, digital collateral, presentations, and videos) to support campaigns and brand initiatives
• Ensure consistent messaging and creative expression across all digital channels, aligned with brand strategy and medical accuracy
• Translate TA strategy into tangible customer facing marketing assets (brochures, pitch decks, campaigns, etc.)
• Support the design and delivery of events such as congresses, trade shows and webinars
• Collaborate with apheresis providers/therapy prescribers/medical experts and KOLs to create educational content and strengthen thought leadership
• Support development and execution of digital engagement, digital campaigns, and lead-capture strategies in collaboration with global marketing, communications, and regional marketing
• Liaise with commercial and education teams to help ensure effective execution of marketing programs
• Partner with commercial teams on field needs to align deliverables to key stages of sales funnel.
• Partner with Brand & Creative, Global Marketing Communications, PR & Social Media, Medical Affairs, Government Affairs, and Commercial Excellence to synchronize messaging and amplify impact
• Ensure all communications remain compliant with regulatory and industry standards while maintaining customer-centric innovation
• Develop global oversight tracking approach to manage commercial programs and marketing initiatives
• Manage and track marcom operations across TA global, regional, and functional stakeholders
• Maintain marketing asset library to ensure “one stop shop” for all stakeholders requiring content
• In collaboration with the Global Marketing communications team, manage relationships with regional marketing stakeholders and regional marketing communications teams to drive alignment and deployment of new content
• Define KPIs for digital campaigns and communications, regularly track performance, and provide insights to inform strategic decision-making.
• Leverage data to continuously refine tactics and demonstrate campaign ROI.

Benefits

• multiple group medical, dental and vision plans
• a robust wellness program
• life insurance and disability coverages
• a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more
• a 401(k) plan with a matching contribution
• vacation and sick time programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level