Manager, Marketing & BD Operations

White & Case LLP•New York, NY

4d•$129,600 - $194,400•Hybrid

About The Position

The Manager, Marketing & Business Development Operations is a key role within the M&BD Operations team, responsible for enabling the wider Marketing & Business Development function to operate efficiently, consistently, and at scale, and to deliver against its goals and strategic priorities. Working under the guidance of Senior team members, the Manager will oversee the development and delivery of all processes, workflow, training, L&D, and other associated deliverables for the Pitching & BD and Matters domains. They will take a solution-focused approach, utilize their network for collaboration, and regularly review processes for improvement. The Manager will have line management responsibility for a team of Coordinators in New York and will lead by example in providing operational, analytical, and domain-led support across core M&BD processes, ensuring work is delivered smoothly, accurately, on time, and in line with firm standards. The Manager applies specialist knowledge of leading people and workflow, M&BD methodologies, tools, and best practices to improve quality, consistency, and efficiency across M&BD operations. They will drive and deliver projects, taking ownership of defined M&BD Operations projects and contributing to cross-functional initiatives to support process improvements, system enhancements, and new ways of working. Through mentoring and coaching, the Manager will ensure the development of Coordinators, Specialists, and junior colleagues to raise the overall capability and quality within the team. The scope of duties and accountabilities is expected to evolve to support the broader marketing organization and teams through continuous development of domain expertise and impactful use of data, tools, and technology. A curious mind, strong attention to detail, and the desire to solve problems and improve how work is done are critical for success in this role.

Requirements

Bachelor’s degree or equivalent relevant experience.
Understanding of how M&BD Operations enables our teams to deliver against our firm / functional strategies.
Demonstrated specialist experience and expertise in one or more M&BD disciplines (e.g., research, client cultivation, strategy and planning, pitching support, market analysis, CRM, reporting / performance management, submissions and brand building), with strong knowledge of BD tools, methodologies, and best practices.
Demonstrated ability to conduct detailed research and analysis, investigate issues, and develop practical solutions within a defined scope and translate findings into practical outputs.
Strong analytical, problem-solving, and attention-to-detail skills, ensuring accuracy and consistency in BD outputs.
Good understanding of how BD activities support practice group and firm objectives, and how BD collaborates with other business services.
Clear and effective communication skills, enabling collaboration with BD colleagues and accurate information sharing with stakeholders as required.
Ability to manage workload effectively, meet deadlines, and work collaboratively in a team-based, fast-paced environment.
Proven and significant law firm or other professional services expertise.
Success in managing a large, global team based across multiple locations.
An open-minded and entrepreneurial mind-set used to identifying new opportunities and ways of working.
The ability to develop effective relationships.
The highest quality written and verbal communication skills and strong attention to detail.
Outstanding project management skills.
Excellent organizational skills and the ability to use initiative, especially when faced with competing demands from stakeholders.
A professional, proactive, creative, collaborative, and enthusiastic approach to all work and interactions.
Strong IT skills (including PowerPoint, Word and Outlook etc.).
High standards of confidentiality, discretion, and integrity.

Nice To Haves

Professional certification an advantage where appropriate.
Relevant marketing qualification (e.g. CIM) is desirable.
5+ years of business development experience in a professional services firm or financial institution - preferably with related business development experience.

Responsibilities

Oversee the development and delivery of all processes, workflow, training, L&D, and other associated deliverables for the Pitching & BD and Matters domains.
Train and oversee the development of junior team members, ensuring they deliver consistent, high-quality pitch and BD materials.
Regularly review process and procedure to improve through data-driven analysis and stakeholder feedback.
Lead the preparation and coordination of pitches, proposals, and capability statements, including collecting bios, deal lists, and other supporting materials.
Maintain and improve pitch templates and standard materials to ensure consistency and quality, and that templates and standardized documents are up-to-date and accessible for the team.
Take ownership of coordination deadlines, document formatting, and the submission process for proposals and pitches.
Ensure pitch outcomes and credentials data are accurately captured and maintained in a timely manner, supporting continuous improvement.
Provide guidance to the wider M&BD function on best practice.
Lead the experience & matter profiling process and embed new ways of working across the M&BD Operations team and wider function.
Apply domain expertise to interpret research outputs and highlight implications for BD activity.
Act as a subject matter resource for CRM data quality and usage, supporting adherence to agreed standards and processes.
Play an active role in the delivery of M&BD Operations projects, including process improvements, system enhancements, and new capability rollouts.
Collaborate with other M&BD teams to deliver integrated initiatives.
Act as a key operational and domain point of contact on cross-functional projects, supporting analysis, coordination, and implementation.
Proactively share best practices and contribute to continuous improvement across M&BD Operations and the global function.
Provide technical, domain, or process expertise to the M&BD Operations team, reinforcing standards and ways of working.
Mentor and support coordinators and junior team members, helping to build confidence, capability, and consistency.
Contribute to knowledge sharing documentation and training materials within the Operations team.
Track and update key metrics and activity logs, supporting the team’s ability to monitor progress and report on outcomes.
Assist in the preparation of regular reports and summaries for leadership and team meetings.
Ensure all records and documentation are accurate, up-to-date, and compliant with firm standards.
Support maintenance of calendars and planning tools for the M&BD function.
Lead the day-to-day management of the Global BD Central team.
Oversee workflow and help build on efficiencies and improve processes.
Act as a conduit between the Global BD Central team and functional stakeholders, addressing issues and concerns with a solutions-focused approach.
Build and own the development and progression plan for the BD Central Team, managing the annual intake of new members.
Produce capacity and work product analysis of the team, highlighting potential areas for growth.
Support in process training, development, and onboarding of all new Global BD Central Team joiners.
Oversee the build-out of process documentation and training materials to assist in the Global BD Central Team's development.
Manage the Global BD Central Team's workflow expectations with senior stakeholders in the function (e.g., reporting responsibilities and other ad hoc requests).
Provide an escalation channel from Global BD Central Team members to manager level and above, where necessary.
Track and ensure adequate cover within the Global BD Central Team to support the function globally and escalate any issues.
Maintain the mentor/mentee program within the Global BD Central Team to ensure suitable matches based on skill levels.
Continually look for and recommend improvements in the Global BD Central Team's processes.
Play a leading role in the implementation of the Firm’s work management system ServiceNow.
Become a trusted source of knowledge on processes within the Global BD Central Team and for the function.
Support on functional projects such as legal directories account management, the client secondment program, and ServiceNow implementation and maintenance.
Build a suite of team reporting/analytics to feed up to senior management.
Be a key member of the global Business Development senior team and take responsibility for helping to deliver on important cross-departmental initiatives.
Other ad hoc projects as required.