Manager, Marketing Analytics

Sallie Mae • Newark, DE

67d • Hybrid

About The Position

This Individual Contributor role plays a key function on the Marketing Analytics team, working collaboratively with stakeholders to analyze marketing performance data, translate data into insights, and drive meaningful business results. The candidate will be responsible for tasks such as marketing performance analysis, forecasting, presentations to stakeholders, customer analysis and segmentation, campaign measurement, test design and measurement, data mining, as well as various ad-hoc analyses utilizing internal data and marketing platform data. The candidate will possess the technical experience to analyze performance and identify strategic insights for acquisition channels including Paid Search, Display, Social, Video and others. The candidate will develop/maintain a scalable and efficient analytic work processes and systems to enable timely analysis, measurement of results, and delivery of data to the various teams. The position requires the ability to identify, study, and solve business problems using analytical and technical expertise along with the ability to present results to various audience levels. The candidate is a motivated self-starter with a passion for digging into complex data to reveal opportunities and exploit unrealized potential. The candidate will become a subject matter expert in the company’s data warehouse and must be able to interpret the data and present analyses in a way senior management can act on. They will utilize strong technical skills, business analysis, and innovation to drive analyses to completion. They are responsible for creation, delivery, 100% accuracy, and interpretation of reports. The candidate is a strategic thinker with strong leadership skills, working autonomously and effectively in a dynamic and changing work environment.

Requirements

• Bachelor’s Degree (Business, Finance, Economics, Sciences, Engineering, Marketing).
• 5+ years quantitative analysis experience with a focus on marketing analytics (3+ years if holds a Master's Degree).
• 5+ years of experience utilizing SQL to extract and manipulate large amounts of data to produce strategic insights and performance reports (3+ years if holds a Master's Degree).
• Confidently and effectively handle multiple projects simultaneously and under tight deadlines.
• Highly motivated, proactive, resourceful, with the ability to interact effectively with cross-functional team.
• High attention to detail with the ability to recognize discrepancies in data, reporting, and forecasting tasks.

Responsibilities

• Creates, enhances, analyzes, and maintains reporting on marketing channels to measure engagement, conversion, and trends for marketing optimization.
• Manages forecasting process and provides relevant information to stakeholders.
• Provides insights on behavior patterns and trends, making strategic recommendations from analysis.
• Works with stakeholders on identifying key areas of need for analysis.
• Proactively identifies analysis opportunities.
• Serves as a subject matter expert in paid media analytics and the data sources supporting them.
• Applies creativity in problem investigation.
• Helps respond to inquiries about specific questions from across the enterprise.
• Engages network of analysts and peers to discover new data opportunities, applications, and usages.
• Analyzes existing code to understand the opportunities for improvement.
• Explores opportunities to streamline and automate current processes.
• Develops expert level knowledge of all the data sources.
• Presents all information in a manner that is clear to target audiences.
• Continues to develop technical skills while enhancing strategic aspects of the job.

Benefits

• Competitive base salaries
• Bonus incentives
• Generous PTO, Floating Holidays and 12 Federal Holidays observed
• Support for financial-well-being and retirement
• 401k with employer match
• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
• Employer paid short-term/long-term disability and basic life insurance
• Flexible hybrid working arrangements.
• Paid parental leave and adoption reimbursement programs
• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
• Tuition Reimbursement and Family Scholarship Programs
• Career development and training opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level