Manager, Marketing 1

eBay•New York City, NY

29d•Hybrid

About The Position

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. About the team and the role: eBay, Inc. seeks Manager, Marketing 1 in New York, NY What you will accomplish: Job Duties: Manage and grow the team’s marketing campaign activity in Microsoft Bing. Hire for newly allocated roles in this space. Guide and develop the headcount on the team while being responsible for the performance of the Bing channel between regular Weekly Business Reviews and larger scale evaluations of channel health and contribution to Performance Marketing goals. Responsible for growing the paid marketing business. Run several tests to understand what will drive GMB growth, enhance operational efficiency, and improve customer experience and brand perception. Manage the test roadmap to achieve these goals. Work with team to ideate and prioritize tests to run each quarter. Create a test roadmap for Monday.com. Review and update the test roadmap at a regular cadence. Decide the methodology, timeline for the tests, and the success criteria for rollout. Work with channel managers to implement and run tests. Monitor performance during tests, and investigate and resolve any issues that come up. Lead a weekly experimentation sync with the team to get updates, review performance, and enhance tests based on feedback. Partial telecommuting permitted from within a commutable distance.

Requirements

Bachelor’s degree, or foreign equivalent, in Marketing, Business Administration, Economics, or a closely related field plus two years of experience in the job offered or a related occupation.
Experience with Data Analytics (2 years).
Experience with Digital Marketing for performance-driven and lower funnel activity (2 years).
Experience with Paid Search for both Text Ads & Shopping Ads exposure (2 years).
Experience with Performance Marketing for performance-driven and lower funnel activity (2 years).
Experience with A/B Testing in a Performance Marketing channel within the ecommerce industry (2 years).
Experience with SQL, including the ability to process large data volumes through internal data bases (2 years).
Experience with Google and Microsoft Ads of campaign operations (2 years).

Responsibilities

Manage and grow the team’s marketing campaign activity in Microsoft Bing.
Hire for newly allocated roles in this space.
Guide and develop the headcount on the team while being responsible for the performance of the Bing channel between regular Weekly Business Reviews and larger scale evaluations of channel health and contribution to Performance Marketing goals.
Responsible for growing the paid marketing business.
Run several tests to understand what will drive GMB growth, enhance operational efficiency, and improve customer experience and brand perception.
Manage the test roadmap to achieve these goals.
Work with team to ideate and prioritize tests to run each quarter.
Create a test roadmap for Monday.com.
Review and update the test roadmap at a regular cadence.
Decide the methodology, timeline for the tests, and the success criteria for rollout.
Work with channel managers to implement and run tests.
Monitor performance during tests, and investigate and resolve any issues that come up.
Lead a weekly experimentation sync with the team to get updates, review performance, and enhance tests based on feedback.