Marketing Manager

Omni Hotels & Resorts•Louisville, KY

About The Position

Omni Louisville will be positioned and supported by this role of coordinating day to day activities and awareness through all types of marketing channels. This person will collaborate with Omni Corporate PR and Marketing teams regarding brand initiatives. Through event creation, unique meetings, social exposure and relationship management it will be paramount to the role of maintaining a reputation and "the place to be in Louisville". A passion for building long lasting relationships, all things digital, strong writing skills, a collaborative spirit, and attention to detail will drive success in this position.

Requirements

Strong networker with natural flare for event planning and programming.
Connected to the local scene or strong knowledge of what is locally relevant.
Excellent written and verbal communication, grammar and editing skills.
Strong organizational skills and attention to detail.
Proficient in Microsoft Office Suite.
Basic image editing skills.
General understanding of HTML and digital environments.
Excellent working knowledge of all primary social channels including but not limited to Facebook, Twitter, Google+, Instagram, and Pinterest.
Aptitude and eagerness to understand Content Marketing, Social Media and Mobile in a brand environment.
Minimum of four years’ travel, lifestyle or brand marketing/PR experience.

Nice To Haves

Knowledge of and experience with Hootsuite and/or Tweetdeck, Wordpress, and Google Analytics and native social channel analytical tools would be advantageous.
A background in food, music, entertainment a plus.

Responsibilities

Drive local creative community awareness and build customer fan base who support and partner on events and programming
Lead driver for marketing partnerships creating a unique environment for vendors to showcase products and promotions with a large focus on Food & Beverage
Create brand appropriate and channel-specific content that draws the attention of the experience seeker and lifestyle enthusiast which generates word of mouth and positive PR traction.
Development and execution of promotions and packages that represent a unique lifestyle of luxury
Create content such as blog post, tweets, Instagram etc. and post on all appropriate social channels with the goal of increasing social traffic to omnihotels.com
Works with the sales team to drive revenue during need times through creative offerings and events
Create and maintain content editorial calendar
Coordinate ad placement and complete information for print and digital publications
Work with corporate PR team as necessary or requested to assist them in promoting the Omni Hotel and support hotel in PR events
Maintain effective relationships with local media representatives, photographers, and writers
Active participation in industry, community and social organizations to increase Omni Louisville Hotel's visibility and enhance involvement perception
Monitor and engage on various social media platforms, replying to comments, messages, inquiries, compliments and complaints in brand voice
Act as liaison in ordering all marketing and sales related printing projects, such as brochure materials, posters, ads, direct mail, invitations, promotional items, etc.
Coordinate all elements for new signage and in-room collateral
Collaborate with multi department contacts to gather and develop content
Develop presentations, proposals, etc. as needed
Provide advertising support for the purpose of generating incremental hotel revenues and local community visibility
Proof and edit all collateral before processing to print
Ensure hotel activity and associate accomplishments are relayed to the corporate offices and mentioned in company wide publications
Assist with communication management and message counseling in a crisis situation and act as a liaison for corporate executive team.
Ensure that listings in all directories and magazines are accurate and current.
Maintain current information on websites for hotel with e-commerce.
Evaluate advertising opportunities when appropriate.
Coordinate hotel reservations in conjunction with trade agreements and maintain record of complimentary stays.
Promptly respond to all media requests, provide accurate information, offer imagery and quotes when appropriate.
Act as point of contact for photography shoots. Coordinate shot schedule, block space and notify necessary departments.
Handle all billing for the required activities within the role.
Complete VIP welcome cards and amenity requests for all media and marketing related guests.
Maintain organized, neat and properly coded filing systems for all marketing, sales, and PR related files. Files must be current and chronological.
Generate purchase orders for all Sales and Marketing related items.
Other duties as assigned by management.