Manager, Market Research (IC)

Capital One•McLean, VA

17h•$138,100 - $173,400

About The Position

As a Manager, Market Research supporting Brand Tech Marketing, you will be a strategic leader on the Capital One Brand Insights Team driving consumer insights that shape brand strategy, marketing, and advertising, directly positioning Capital One as a leader in technology and attracting global top tech talent. This action-oriented role requires proven expertise in designing and managing primary research, including brand health tracking, ad and creative testing, and custom B2C or B2B studies across global markets to deliver high-impact business outcomes.

Requirements

Bachelor’s Degree or Military experience.
At least 5 years of experience in a market research role.

Nice To Haves

Bachelor Degree in market research, marketing, business, sociology, psychology, behavioral economics, or biology
Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology, management consulting, or related field)
Experience leading brand health and communications tracking research.
Experience leading creative and media effectiveness research
Experience with B2B and international research
Experience in Employer Brand research
3+ years experience in a market research role on the client side
2+ years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines
2+ years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools
2+ years experience in a marketing strategy role
1+ year of experience managing advertising campaigns for Fortune 500 brands
Familiarity with technologists and technology subject matter.

Responsibilities

Translate complex business needs into clear and actionable research objectives.
Provide ongoing research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions.
As an individual contributor, lead research design, execution and delivery of insights utilizing a variety of brand measurement sources, including brand health and communications trackers, creative pre-testing, in-market advertising and media effectiveness studies, and custom qualitative and quantitative studies. This entails effectively working with and managing third-party research partners.
Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners.
Partner with marketing leads to develop an annual brand strategy, advertising, and media learning agenda to address knowledge gaps and test assertions.
Present brand and marketing insights to internal partners, peers and senior leaders, influencing others through story-telling and impactful insights that drive discussion and business action.
Continually update your knowledge of evidence-based marketing to inform and influence your team's work as applicable.