Manager, Loyalty Strategy & Customer Growth

What • Knoxville, TN

33d • Hybrid

About The Position

At Regal, we're passionate about creating exceptional experiences for moviegoers, and our loyalty and subscription programs play a critical role in building lasting customer relationships. As Manager, Loyalty Strategy & Customer Growth, you will lead the development and execution of strategies that drive customer acquisition, engagement, retention, and lifetime value across our membership programs. Leveraging data, customer insights, and market trends, you will identify opportunities to grow our member base and enhance the overall loyalty experience. Working cross-functionally with teams across Marketing, CRM, Digital, Analytics, Operations, Technology, and Finance, you will help shape the future of Regal's loyalty programs. From optimizing customer journeys and rewards strategies to developing strategic partnerships and business cases, you will play a key role in delivering customer-centric initiatives that strengthen loyalty, increase visitation frequency, and support long-term business growth.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Analytics, Economics, or a related field.
• 5–8 years of experience in loyalty marketing, CRM, loyalty subscription management, customer engagement, customer acquisition, lifecycle marketing, business strategy, or growth marketing.
• Strong analytical skills with the ability to translate customer data and insights into actionable business strategies and recommendations.
• Experience managing cross-functional projects and building relationships with stakeholders across multiple business functions.
• Excellent communication, presentation, project management, and organizational skills.

Nice To Haves

• Experience in loyalty programs, subscription businesses, or customer-focused marketing environments.

Responsibilities

• Develop and execute strategies that drive loyalty membership growth, subscription enrollment, customer engagement, retention, and lifetime value.
• Partner with Analytics to analyze customer behavior, optimize marketing campaign performance, and loyalty metrics to identify insights and opportunities that inform business decisions.
• Partner with CRM and Digital Marketing teams to create personalized customer journeys, lifecycle campaigns, and testing strategies that improve performance.
• Enhance Regal's rewards and membership experience by evaluating benefits, promotions, partnerships, and customer engagement opportunities.
• Lead cross-functional initiatives, business cases, and strategic recommendations that support customer growth, loyalty program evolution, and operational improvements.

Benefits

• Discretionary annual bonus
• Free movie passes and discounted concessions at any Regal location
• Paid vacation time and sick leave
• Eligibility to participate in our 401(k) retirement plan with company match after age 21 and one month of service
• Medical and prescription coverage, with company contributions toward the cost
• Company-paid life insurance and disability insurance
• Dental, vision, and supplemental life insurance options
• Additional coverage options including accident, critical illness, and hospital indemnity insurance
• Summer half-day Fridays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level