Manager, Local Studio Marketing & Paid Media

WellBiz Brands, Inc.•Denver, CO

About The Position

WellBiz Brands is hiring a Manager of LSM & Paid Media to scale and optimize our media program. You'll work closely with agency partners to drive performance across paid channels, with room to shape how the program grows over time. You'll coordinate across creative and media agency partners to keep campaigns moving accurately and on time, collaborate with our lifecycle and brand teams on internal projects, and serve as a direct resource for franchisees running local media and marketing decisions.

Requirements

4+ years of marketing experience, including hands-on paid media execution in paid search, paid social, and influencer marketing on an integrated marketing team
Comfortable reading performance data, forming a point of view, and communicating it clearly
Able to manage multiple workstreams, deadlines, and stakeholders without things slipping
Takes initiative — spots what needs attention and addresses it without being prompted
Can communicate effectively with both internal teams and franchise owners who may have limited marketing backgrounds

Nice To Haves

Exposure to franchise, multi-location, or co-op marketing
Familiarity with local store marketing (LSM) programs or field marketing
Exposure to additional paid channels such as programmatic, OTT/CTV, or platforms beyond Google and Meta
Experience with project management tools (e.g., Asana, Monday, or similar) and reporting tools such as Google Analytics 4 or Looker Studio

Responsibilities

Increase franchisee local media participation and spend through account support, education, and media optimization with agency partners
Drive lower cost per booking for local media programming
Manage day-to-day relationships with agency partners
Review campaign performance regularly, identifying issues and opportunities before they're brought to you
Coordinate with creative agency partners to ensure ad assets are delivered on time, meet spec requirements, and are approved before launch
Oversee the handoff process between creative and media agencies — flagging delays early enough to course-correct
Review campaigns prior to launch for accuracy — targeting, budget, creative, dates, and any details that would cause problems if wrong
Collaborate with the lifecycle and brand teams on internal projects where paid media intersects with broader marketing initiatives
Contribute a paid media perspective to campaign planning and ensure alignment across channels
Maintain working knowledge of Google, Meta, TikTok, and other emerging media platforms — campaign structure, bidding, targeting, and creative, ensuring you can evaluate agency work with credibility
Stay current on platform changes and industry developments that could affect strategy or performance
Guide franchise owners in building and executing local store marketing (LSM) strategies suited to their market
Support franchisees on Google Business Profile optimization and marketing activity beyond digital
Help owners connect national brand strategy to what's actually executable at the local level
Other duties and projects as assigned by supervisor and department heads.