Manager, Lincoln Experiential

Ford • Detroit, MI

7d • $115,500 - $218,100 • Hybrid

About The Position

This position leads the strategy, development, and operations of Lincoln's premium customer experience programs, driving brand loyalty by managing partnerships, curricula, logistics, marketing, and budgets to grow the Lincoln ecosystem. The Manager of Lincoln Experiential will be instrumental in shaping the future of Lincoln initiatives, responsible for leading the strategic development, operational excellence, and expansion of high-impact customer experiences. This role requires a visionary leader who can not only manage complex programs and strategic partnerships but also directly lead and develop external partners to achieve business plan and customer engagement objectives. The ultimate goal is to strategically funnel customers into Lincoln’s Ecosystem, deepening their brand loyalty and enhancing their driving skills through world-class programs.

Requirements

• Bachelor's degree in Marketing, Communications or Business
• 5+ years of relevant experience in marketing, with a focus in Experiential and deep understanding of shopper engagement, sponsorship activation, and live events
• Experience leading agency teams and/or collaborating with agency teams
• Demonstrated experience in contract negotiation, partnership management, and vendor relations.
• Financial acumen with proven experience in budget development, management, and forecasting.
• Self-starter with ability to guide multiple projects with limited supervision and providing project updates along the way.
• Excellent communications skills with ability and comfort presenting to Executive Leadership
• Event experience
• Luxury Mindset

Nice To Haves

• Budget management
• Partnership negotiation skills
• Events agency background

Responsibilities

• Lead the strategic planning, development, and execution of Lincoln’s Experiences, ensuring alignment with Lincoln’s overall vision and business objectives.
• Drive the creation and enhancement of innovative Experience curricula, leveraging comprehensive market insights and competitive analysis.
• Develop and implement comprehensive expansion strategies, identifying new market opportunities and strategic partners to grow awareness of the brand.
• Maintain a deep understanding of the competitive landscape and consumer preferences to ensure Lincoln’s experiences remain best-in-class.
• Oversee the management of partner performance, ensuring adherence to brand guidelines, operational standards, and financial targets.
• Oversee logistical planning and execution for vehicle assets, equipment, and personnel to support Lincoln experiences.
• Lead the development and execution of integrated marketing and communication strategies for Lincoln events and partnerships, collaborating closely with internal marketing teams and external agencies.
• Develop and present comprehensive program updates, performance reports, and strategic recommendations to senior leadership.
• Manage budgets, timelines, vendors, and agencies with confidence and clarity.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager