Manager, Lifecycle Analytics

Bonafide

1d•$74,000 - $138,000

About The Position

The Manager, Lifecycle Analytics owns measurement and analysis across the customer lifecycle including cohort analysis, lifetime value, repeat purchase rates, retention and churn. This role translates complex data into clear, actionable insights that inform retention and CRM strategy. The ideal candidate combines strong analytical rigor with a commercial mindset and possesses the ability to influence stakeholders through data-driven storytelling. The Manager, Lifecycle Analytics reports to the Senior Director, Analytics.

Requirements

5–8+ years of experience in customer analytics, lifecycle analytics, or related roles
Strong background in cohort analysis, segmentation, retention, and lifetime value modeling
Proficiency with analytics and data tools, including SQL, Python or R, and BI platforms
Familiarity with CRM platforms and lifecycle marketing concepts
Experience working in DTC, omnichannel, and consumer goods preferred
Strong communication skills and ability to manage cross-functional relationships
Bachelor's degree in a quantitative field or equivalent relevant experience

Responsibilities

Own customer lifecycle analysis including acquisition cohort segmentation, repeat purchase behavior, churn, and lifetime value
Build and refine LTV models, cross-sell and upsell analysis, and replenishment insights
Develop and maintain dashboards and reporting to track key lifecycle KPIs
Partner closely with CRM and commercial teams to identify opportunities to improve and optimize the customer experience
Analyze the impact of CRM and lifecycle initiatives on engagement and incremental customer value
Provide clear recommendations and insights to senior stakeholders and leadership