Manager, International Trade Shows (Bilingual Required)

The Association for Packaging and Processing Technologies•Herndon, VA

20h•Hybrid

About The Position

PMMI, The Association for Packaging and Processing Technologies, is a leading global resource for packaging and processing. PMMI connects the makers of goods with the packaging and processing suppliers they rely on, advancing various industries by connecting consumer goods companies with manufacturing solutions through its world-class PACK EXPO portfolio of trade shows, leading trade media, and a wide range of business resources. PMMI offers industry-leading benefits and a strong employee-focused culture. The Manager, International Trade Shows manages the PMMI Member Pavilion for EXPO PACK México and EXPO PACK Guadalajara and serves as the primary project coordinator between PMMI's U.S. and Mexico offices. This role oversees key timelines, cross-functional deliverables, exhibitor participation, marketing coordination, and pavilion operations to ensure successful show execution. The position also supervises the Trade Show Assistant and serves as the primary U.S.-based contact for PMMI's international trade show initiatives.

Requirements

Must be bilingual in Spanish and English.
Bachelor's degree required.
Minimum 5–7 years of experience in trade show management, event management, association management, or a related field.
Demonstrated experience managing complex projects with multiple stakeholders and deadlines.
Strong organizational, project management, and problem-solving skills.
Excellent verbal, written, and interpersonal communication skills.
Proven ability to manage multiple priorities in a fast-paced environment.
Strong customer service and relationship management skills.
Advanced proficiency with Microsoft Office Suite.
Ability and willingness to travel domestically and internationally, including travel to Mexico and PACK EXPO events.

Nice To Haves

Prior supervisory or team leadership experience preferred.
Experience with Map Your Show, Salesforce, event management systems, or similar platforms preferred.
Experience working with international teams or events preferred.

Responsibilities

Serve as the primary liaison between PMMI's U.S. and Mexico offices for EXPO PACK-related projects and initiatives including marketing, sales and operations.
Coordinate with Mexico team to ensure timelines, deliverables, and stakeholder responsibilities remain on track throughout the show cycle.
Coordinate activities involving Marketing, Sales, Operations, Registration, Finance, and the Mexico Office.
Participate in project meetings, communicate status updates, and proactively identify and resolve project risks and delays.
Coordinate day-to-day activities of the International Trade Shows function within the U.S. office.
Supervise the International Trade Show Coordinator, including assigning work and establishing priorities.
Review and approve administrative work products, exhibitor communications, agreements, reports, and system updates completed by the International Trade Show Coordinator.
Identify opportunities to improve processes, communication, and exhibitor experience.
Partner with Marketing team in Mexico to establish and maintain timelines for exhibitor and attendee promotion.
Manage timelines for exhibitor bulletins, service manuals, website updates, registration materials, and other exhibitor-facing communications.
Review and provide input on exhibitor service manuals, websites, advertising materials, email campaigns, fact sheets, and promotional content developed by the Mexico Office.
Ensure consistency and accuracy across all communications and platforms to maintain brand integrity and maintain established branding guidelines.
Coordinate setup, testing, maintenance, and functionality of exhibitor platforms, floor plans, online directories, mobile applications, and exhibitor resource tools.
Collaborate with marketing, registration, and technology vendors to ensure timely and accurate launch of exhibitor and attendee-facing platforms.
Serve as the primary liaison between PMMI, the Mexico Office, and show technology vendors, including Map Your Show and the Registration Vendor.
Oversee all aspects of the PMMI Member Pavilion at EXPO PACK México and EXPO PACK Guadalajara.
Manage pavilion space sales, exhibitor participation, and operational planning.
Oversee booth assignments and pavilion layouts within Map Your Show.
Coordinate PMMI Pavilion logistics, including staffing, travel, shipments, lounge operations, and exhibitor support.
Oversee the development and production of PMMI Pavilion structures, graphics, and related vendor deliverables in conjunction with international trade show coordinator.
Resolve escalated exhibitor issues and support successful pavilion operations.
Work with floor managers, vendors, and exhibitors to support successful move-in, show operations, and move-out activities.
Provide on-site support in the PMMI Pavilion during the events.
Maintain relationships with international pavilion organizers and key exhibitor partners.
Coordinate international space sales activities with the Mexico Office to ensure accuracy across floor plans, reporting, and exhibitor records.
Oversee sponsorship opportunities and related exhibitor agreements.
Oversee the development of pavilion organizer agreements and exhibitor participation requirements.
Work with internal departments to support collections and account resolution activities as needed.
Serve as the escalation point for complex exhibitor and organizer issues.
Maintain relationships and oversee contracting activities for International Pavilions participating in PACK EXPO trade shows.
Support operational initiatives and special projects across the PACK EXPO portfolio as assigned.
Serve as the primary point of contact for external international sales representatives and coordinate related agreements and commission reporting.
Provide general support for PACK EXPO trade show operations as needed.
Travel to domestic PACK EXPO events and provide on-site support as required.