Manager, Interactive Applications

NASCAR•Daytona Beach, FL

1d•Onsite

About The Position

The Manager, Interactive Applications shapes and optimizes NASCAR’s fan-facing digital experiences across the NASCAR Tracks App and track websites. These platforms are critical touchpoints in the fan journey, educating fans on race-day experiences while driving ticket purchases and on-site engagement. This role owns the ongoing maintenance, performance, and optimization of these digital properties, with a strong focus on conversion rate optimization (CRO).

Requirements

Bachelor’s degree (B.A.) from a four-year college or university.
Minimum of five (5) years of experience in digital product management and/or web and app optimization.
Strong written and verbal communication skills required, with an ability to earn trust, provide updates, and respond to questions from internal and external stakeholders.
Strong verbal and written communication skills, with an ability to write clear, concise strategic briefs, optimization hypotheses, and cross-functional updates.
Strong mathematical skills, with an ability to interpret funnel metrics, conversion rates, and revenue performance.
Ability to apply statistical thinking to A/B test results and segmentation analysis.
Ability to analyze the effectiveness of conversion rate optimization tests, contextualize results against broader business performance, and make data-driven decisions.
Ability to solve complex problems across product, marketing, and analytics workstreams.
Ability to prioritize competing initiatives, adjust approach based on data, and manage ambiguity in a fast-paced, event-driven environment.
Proficient with Microsoft Office Suite, Adobe Creative Cloud, and WordPress or comparable CMS.

Nice To Haves

Experience in sports, entertainment, live events, or ticketing preferred.
Familiar with: Adobe Target or comparable personalization and testing platform, Adobe Analytics, Adobe Journey Optimizer, Jira/Confluence, app CMS platforms, conversion optimization tools, and basic HTML/CSS.
Self-motivated, proactive, and passionate about sports and marketing.

Responsibilities

Own day-to-day management, maintenance, and optimization of the NASCAR Tracks App and track websites.
Lead CRO strategy to improve fan journeys and increase ticket sales and revenue.
Analyze fan behavior, site and app performance, and funnel metrics to identify friction points and opportunities for improvement.
Partner with Marketing, Product, and Analytics teams to align digital experiences with campaign strategies and business goals.
Monitor KPIs related to site and app engagement, conversion, and revenue performance, and deliver actionable insights.
Manage relationships with external digital vendors supporting chatbots, interactive maps, and other fan experience tools.
Collaborate with internal ticket operations stakeholders to optimize the handoff from NASCAR platforms to the Ticketmaster purchase flow.
Identify and implement new tools, features, and enhancements to improve the fan experience and drive business outcomes.