Manager, Integrated Product Marketing | Retail Bank

Capital One • McLean, VA

3d • $138,100 - $173,400 • Onsite

About The Position

Capital One is seeking a Marketing Manager to join our dynamic Integrated Strategy team. In this role, you will be at the heart of our marketing efforts, leading the development of product identity, creative and messaging strategies for integrated campaigns that connect with various types of consumers that drive business results.

Requirements

• Hands on strategic planning experience for multi-channel integrated marketing campaigns
• Experience in marketing consumer products
• Exceptional communication and presentation skills, with the ability to influence and persuade stakeholders at all levels, including senior leadership.
• Demonstrated ability to translate complex data and customer insights into actionable marketing strategies.
• Experience writing insightful creative briefs and leading the creative development process from concept to execution.
• A collaborative spirit and experience managing multiple projects in a fast-paced, agile environment.
• Bachelor's Degree or military experience
• At least 5 years of experience in marketing, brand strategy, or advertising
• At least 2 years of experience developing and executing integrated marketing campaigns

Nice To Haves

• 7+ years of marketing experience, with a focus on brand strategy or campaign development

Responsibilities

• Drive a research agenda & analysis to understand customer needs, market trends, and competition
• Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product & feature benefits that meet customer needs and are differentiated from competitors
• Translate business objectives and consumer insights into powerful creative briefs that inspire our internal creative teams and external agency partners to develop best-in-class advertising.
• Craft clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with our target audiences and can be adapted across a variety of marketing channels.
• Champion a test-and-learn mindset, defining the key strategic questions we need to answer, developing hypotheses, and partnering with analytics teams to measure campaign effectiveness and uncover insights that will fuel future marketing efforts.
• Develop a roadmap that outlines all planned marketing activities across all segments & products.
• Collaborate with cross-functional teams—including Brand, Channel Leads, Product Strategy and others to ensure a cohesive and seamless customer experience across the entire marketing ecosystem.

Benefits

• performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
• comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Manager