Manager, Integrated Media Planning
About The Position
The Manager, Integrated Media Planning is accountable for the planning, implementation and tracking of media plans. They partner with the Associate Media Director or Director to set the strategic tone and direction for planning deliverables. The Manager also assists in the development of any important plans, projects, or presentations to the client. In addition, a strong working knowledge of the media space, including digital media and available media research. As a steppingstone to leadership, the Manager is responsible for managing a planning team, including skills development, evaluating performance, and supporting growth.
Requirements
- 3-5 years of media planning experience
- Cross-channel experience preferred
- Graduate of a four-year college or university
- Experience in a client service structure, contributing to the development and management of media programs
- Experience in reach-based planning
- Leadership ability and experience managing a team of planners and assistants on day-to-day deliverables
- Strong knowledge of media fundamentals and an understanding of key research sources
- Ability to develop and articulate strategic insights
- Comfort with data, analytics, and measurement
- Knowledge of current trends and innovations in media
Nice To Haves
- Cross-channel experience
Responsibilities
- Planning, implementation, and tracking of media plans.
- Partnering with the Associate Media Director or Director to set the strategic tone and direction for planning deliverables.
- Assisting in the development of important plans, projects, or presentations to the client.
- Managing a planning team, including skills development, evaluating performance, and supporting growth.
- Approaches any situation with energy and interest. Displays passion for pop culture, trends, and motivations in consumer behavior.
- Develops insights and uses data to support strategic thinking.
- Continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
- Delegation skills are key to achieving deliverables and developing others.
- Practices the ability to be personal, understanding and a desire to do what’s best for the team and the client.
Benefits
- Equal employment opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
