Manager, Integrated Marketing

Citizen Watch Company of America, Inc. • New York, NY

11d • $90,000 - $98,000

About The Position

The Manager, Integrated Marketing, will be responsible for developing and executing the brand marketing strategy and yearly marketing calendar for the US Market, for Citizen licensed product and for at least 1 key collection within the Citizen brand. The Integrated Marketing Manager will own every element of the strategy from insight gathering, to ideation, campaign creation, campaign deployment and measurement, with the goal of building brand awareness and driving brand consideration for new product launches and our existing licensed collections across the full Citizen Watch eco-system.

Requirements

• Strong leadership skills
• Strategic mindset with the ability to make difficult decisions
• Excellent communications skills
• Strong analytical and project management skills
• Digital native
• Able to travel frequently

Nice To Haves

• Category experience a plus

Responsibilities

• Develop and implement a cohesive marketing strategy to increase brand awareness and consideration (for new and existing consumers) for licensed, connected and at least 1 primary collection across the Citizen Watch eco-system
• Prioritize marketing projects and allocating resources according to brand priorities and direction from the Director of Marketing, Citizen
• Coordinate with PR and Social Brand leads to create twice yearly briefs to PR, Social, and Media agencies
• Collaborate with the digital marketing, sales, product development, data and analytics, media, creative teams and legal to ensure the best of the brand’s product and messaging manifests in market in a timely, impactful manner
• Provide guidance and ideas to organize and activate marketing events, integrations and partnerships (owning everything from inception to on location execution and measurement), managing content creation and deployment to support event storytelling
• Source and manage new brand appropriate influencers, collaborations and sponsorships
• Primary point of contact and project lead for all marketing initiatives associated with licensed, and assigned collections both within Citizen Watch America, Tokyo headquarters, License partners, and agency partners
• Manage all marketing initiatives within the allocated marketing budget

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 101-250 employees