Manager, Integrated Marketing

Paramount

16d

About The Position

As the Manager of Integrated Marketing, you will play a key role within CBS Stations’, Sales Marketing team reporting directly to the Director of Integrated Marketing. Your primary responsibility will be to support the execution of integrated marketing strategies, collaborating closely with the marketing team and various cross-functional departments to deliver unique sponsorship opportunities across our Linear and Streaming inventory and integrations.

Key Responsibilities:

Marketing Campaign Execution: Assist in the planning, coordination, and execution of integrated marketing campaigns to align with the overall marketing strategy set by the Director of Integrated Marketing.
Sponsorship Development Support: Collaborate with the Director and marketing team to contribute innovative ideas and assist in the creation of compelling sponsorship packages tailored to meet advertisers' objectives
Client Engagement: Support client engagement efforts by assisting in building and maintaining relationships with key clients and agencies and providing exemplary customer service.
Campaign Coordination: Help oversee the day-to-day management of marketing campaigns, ensuring all elements are delivered correctly and on schedule.
Collaborative Efforts: Work closely with the marketing team, Local Ad Sales teams, and Television stations to ensure seamless integration of sponsorships within Linear and Streaming content.
Creative Content Review: Contribute to creative content review and provide feedback to ensure all marketing materials align with the company's brand and messaging.
Performance Analysis: Assist in monitoring campaign performance, gathering data insights, and preparing reports to evaluate performance and optimize marketing strategies.
Industry Research: Stay updated with industry trends, competitor activities, and emerging marketing opportunities to share valuable insights with the team.

Join our dynamic marketing team and work closely with the Director of Integrated Marketing to deliver outstanding sponsorship opportunities that shape the future of advertising and media consumption. As the Manager of Integrated Marketing, your efforts will contribute significantly to the success of our integrated marketing initiatives and overall business growth.

Requirements

• Minimum of 3-5 years of experience in marketing, advertising, or related roles, with exposure to integrated marketing within the media industry being a plus.
• Strong team player with impressive interpersonal and communication skills, able to work effectively with cross-functional teams.
• Basic knowledge of integrated marketing strategies, advertising, and sponsorships, with a willingness to learn and grow within the role.
• Customer-centric mindset, with a passion for delivering extraordinary client experiences and building lasting relationships.
• Exemplary organizational and project management skills to handle multiple tasks and priorities simultaneously.
• Basic data analysis skills to gather insights and assist in data-driven decision-making processes.
• Ability to contribute creative ideas and concepts to enhance marketing campaigns and deliver impactful results.
• Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and market trends.

Responsibilities

• Assist in the planning, coordination, and execution of integrated marketing campaigns to align with the overall marketing strategy set by the Director of Integrated Marketing.
• Collaborate with the Director and marketing team to contribute innovative ideas and assist in the creation of compelling sponsorship packages tailored to meet advertisers' objectives
• Support client engagement efforts by assisting in building and maintaining relationships with key clients and agencies and providing exemplary customer service.
• Help oversee the day-to-day management of marketing campaigns, ensuring all elements are delivered correctly and on schedule.
• Work closely with the marketing team, Local Ad Sales teams, and Television stations to ensure seamless integration of sponsorships within Linear and Streaming content.
• Contribute to creative content review and provide feedback to ensure all marketing materials align with the company's brand and messaging.
• Assist in monitoring campaign performance, gathering data insights, and preparing reports to evaluate performance and optimize marketing strategies.
• Stay updated with industry trends, competitor activities, and emerging marketing opportunities to share valuable insights with the team.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed