Integrated Marketing Manager

Laserfiche•Long Beach, CA

10h•Hybrid

About The Position

Laserfiche is a leading SaaS provider empowering organizations to transform how they manage information and automate business processes. We’re looking for an Integrated Marketing Manager to lead the planning and execution of cross-channel marketing campaigns that deliver a cohesive, consistent experience across every customer touchpoint. This role is ideal for a strategic marketer with a strong operational mindset, technical fluency, and a passion for customer-centric storytelling and experimentation. You’ll serve as the connective tissue across marketing teams, ensuring messaging, timing, and execution are aligned to drive measurable business impact. About the Role - Key Responsibilities: Lead integrated campaign planning from strategy through execution and optimization Partner with content, product marketing, demand gen, lifecycle, sales and external partners and vendors to deliver unified campaigns Translate business and GTM objectives into integrated campaign briefs and timelines Own campaign messaging frameworks and ensure consistency across channels Reviewing content for grammatical errors, spelling mistakes, typos, and punctuation issues to ensure all communications are error-free. Coordinate channel execution across email, web, paid media, social, events, and sales enablement Track campaign performance and report on KPIs such as pipeline contribution, conversion rates, and ROI Continuously test, optimize, and improve campaign performance based on data and insights About You - Essential Qualifications: 8-10+ years of experience in integrated marketing, campaign management, performance marketing or demand generation in a B2B SaaS environment Knowledge, experience, expertise across CRM, MAP, GA, G2, Content syndication, paid media, etc. Certifications a plus but not required. Experience supporting sales-led or hybrid GTM motions and familiarity with ABM and multi-touch attribution models Proven ability to manage complex, cross-functional marketing initiatives in a global, multi-language environment Strong strategic thinking combined with excellent project management skills Data-driven mindset with strong analytical and reporting skills

Requirements

8-10+ years of experience in integrated marketing, campaign management, performance marketing or demand generation in a B2B SaaS environment
Knowledge, experience, expertise across CRM, MAP, GA, G2, Content syndication, paid media, etc. Certifications a plus but not required.
Experience supporting sales-led or hybrid GTM motions and familiarity with ABM and multi-touch attribution models
Proven ability to manage complex, cross-functional marketing initiatives in a global, multi-language environment
Strong strategic thinking combined with excellent project management skills
Data-driven mindset with strong analytical and reporting skills

Responsibilities

Lead integrated campaign planning from strategy through execution and optimization
Partner with content, product marketing, demand gen, lifecycle, sales and external partners and vendors to deliver unified campaigns
Translate business and GTM objectives into integrated campaign briefs and timelines
Own campaign messaging frameworks and ensure consistency across channels
Reviewing content for grammatical errors, spelling mistakes, typos, and punctuation issues to ensure all communications are error-free.
Coordinate channel execution across email, web, paid media, social, events, and sales enablement
Track campaign performance and report on KPIs such as pipeline contribution, conversion rates, and ROI
Continuously test, optimize, and improve campaign performance based on data and insights