Integrated Marketing Manager

Swiftwick•Nashville, TN

6d•Hybrid

About The Position

At Swiftwick, we design, engineer and manufacture performance socks designed for endurance athletes. We exist to help runners and cyclists grow, persist and push towards their next race, goal, or challenge. We’re seeking an Integrated Marketing Manager to help shape and execute our brand strategy. This role will lead key brand marketing initiatives, own the marketing calendar, and manage partnerships and collaborations. The ideal candidate brings a deep understanding of our consumer, a strategic mindset, and strong fluency across growth marketing, e-commerce, sales, and creative execution. This is a full-time role reporting directly to our CEO, with a hybrid schedule that includes two remote days from home and three days in our Nashville-based office.

Requirements

Strong storytelling abilities that allow you to weave together people, products, facts, and figures in a way that resonates with customers both emotionally and intellectually
Demonstrated background of bridging company business goals and daily marketing execution through defined channel KPIs and practical, results-driven tactics.
Excellent interpersonal and communication skills, enabling effective collaboration across teams and stakeholders
Working knowledge of adjacent brand marketing functions, including creative production, paid social, automated email flows, and retail merchandising
Demonstrated ability to think critically, learn quickly, and adapt as priorities evolve
A balanced skillset of strategic thinking and tactical execution.
Minimum 3-5 years of professional experience, with increasing scope and responsibilities.
Functional experience in brand, integrated, or product marketing at a consumer brand.

Nice To Haves

Bachelor’s degree a plus but not required with the relevant professional experience
Prior startup experience a plus.

Responsibilities

Own the company’s marketing calendar, in conjunction with our E-commerce Director and Go-to-Market Manager.
Act as a steward of the brand, ensuring all marketing efforts align with our voice, values, and positioning across channels and partners.
Own creative briefing and copywriting for all touchpoints across digital (website, email, organic and paid social) and IRL (product packaging, retail partner signage, OOH) working in close partnership with both our Creative Director and Graphic Designer.
Familiarity with paid media tactics and creative execution, working in partnership with Director of E-Commerce and Art Director to inform strategy and asset development (offline media, paid social)
Support sales team with retail support needs, including POP, tradeshows, and retail events
Partner with the Swiftwick management team to support and execute brand marketing and communications strategy across organic social, influencer marketing, and partnerships.
Help define and track success for brand marketing and communications initiatives, emphasizing measurement and clear business impact across channels
Own and maintain the content and marketing calendar, collaborating with and overseeing the Brand Marketing & Content Specialist to brainstorm and plan content, and overseeing execution across organic social, editorial, email, and SMS
Serve as the primary point of contact for external partners (brands, ambassadors, retailers, vendors), driving the execution and project management of brand collaborations and special projects.