Manager, Integrated Marketing

Iru•Miami, FL

6h•Hybrid

About The Position

As Iru's Manager, Integrated Marketing, you will own demand programs across field marketing, ABM, events, partner marketing, and integrated campaigns—directly accountable for pipeline generation and revenue impact beyond paid media. You'll lead a team focused on creating high-value touchpoints and experiences that move target accounts and personas through the funnel. You'll manage and develop a team of specialists across field marketing, ABM, events, and partner programs while owning strategy and execution for multi-touch, multi-channel campaigns. Your mandate: build integrated programs that consistently deliver pipeline, strengthen brand presence in key markets, and create meaningful engagement with target accounts. Reporting to the Director, Growth Marketing, you'll set the integrated marketing vision, define campaign frameworks, and drive operational excellence across programs. You'll partner closely with Performance Marketing, Product Marketing, Sales, and Revenue Operations to ensure all programs are strategically aligned and driving measurable outcomes.

Requirements

6+ years in B2B integrated marketing, demand generation, or field marketing, ideally in SaaS or tech
3+ years managing and developing high-performing marketing teams
Demonstrated ownership of pipeline and revenue outcomes through integrated programs
Strong experience across field events, webinars, ABM, and multi-channel campaigns
Proven ability to build campaign frameworks and playbooks that scale
Experience partnering with Sales on target account engagement and conversion strategy
Strong project management skills with ability to coordinate complex, multi-stakeholder programs
Analytical mindset with ability to forecast, track, and optimize program performance
Clear communicator with ability to present strategy and results to leadership
Strategic thinker who can balance program innovation with execution discipline
Comfortable managing both strategy and tactical execution across diverse program types

Responsibilities

Lead, hire, and develop a high-performing integrated marketing team, setting clear goals, operating rhythms, and accountability
Own the integrated campaign strategy across field events, ABM, webinars, partners, and digital programs, aligned to product launches, segments, and pipeline goals
Translate product positioning and buyer insights into multi-touch campaigns with clear conversion and revenue impact
Build scalable campaign and event playbooks that coordinate paid media, content, sales outreach, and partner efforts
Define and execute global field marketing and event strategies, including regional, in-person, and digital experiences
Lead ABM strategy and execution for top-tier accounts in partnership with Sales, driving personalized, multi-channel engagement
Develop and execute partner marketing programs, including joint campaigns, events, and enablement materials
Own pipeline forecasting, performance tracking, and reporting for all integrated programs; translate data into insights and optimization actions
Partner cross-functionally with Product Marketing, Sales, Performance Marketing, Content, Brand, Lifecycle, and Marketing Ops to ensure alignment and execution excellence
Drive continuous improvement through post-campaign retrospectives, learnings, and resource optimization