Integrated Marketing Manager

National Gypsum Company•Charlotte, NC

About The Position

Key member of the marketing communications team working in conjunction with internal teams and agency partners to plan, develop and execute HubSpot-based marketing automation and sales enablement programs. The Integrated Marketing Manager creates content within HubSpot, develops and executes omni-channel campaigns and digital experiences that inspire and educate our target audiences, and tracks campaign metrics. In addition, this person also plays a key role in developing sales tools to promote our brands and enhance customer relationships. The successful candidate should be a creative, customer-focused, self-starter with strong organizational, project management and problem-solving skills who values cross-functional team collaboration in a fast-moving environment.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or related field
3–5 years of experience in digital marketing, content marketing or marketing automation (HubSpot or similar platforms)
Advanced proficiency in HubSpot (CRM, workflows, email, analytics, database management)
Experience with database management, including deliverability audits and cleansing
Certification in HubSpot Inbound/Email Marketing and/or Google Analytics preferred
Strong data analysis and reporting skills (Google Analytics, Excel or similar)
Understanding of compliance and best practices in email marketing (GDPR, CAN-SPAM)
Demonstrated ability to train and support field sales or cross-functional teams
Outstanding editorial, communication and project management skills
Ability to prioritize and balance workload to meet aggressive deadlines.
Proficiency in MS Word/Excel/PowerPoint/OneNote.

Nice To Haves

Craft CMS and Acquia DAM experience preferred but not mandatory.
Adobe Suite experience preferred.

Responsibilities

Build email campaigns, create landing pages, and update/modify website pages working with marketing communications team and subject matter experts.
Distribute email campaigns to segmented audiences and monitor deliverability.
Regularly audit email deliverability and perform database cleansing to ensure data integrity and campaign effectiveness.
Responsible for data acquisition, database management and maintenance within the HubSpot platform.
Create workflows within HubSpot for all brands and audiences; monitor and optimize performance of each strategy.
Lead the execution of marketing automation programs, tracking assets and monitoring live campaigns to ensure all elements run flawlessly.
Assist in the production of content (email marketing messages, case studies, blog posts, project profiles, presentation content, website copy, etc.) to support content marketing and sales enablement programs.
Collaborate with marketing team to understand business/solution goals and develop editorial calendars and content project plans to deliver upon those goals.
Provide regular updates to stakeholders.
Serve as a daily resource and provide ongoing training for field sales representatives on HubSpot tools, campaign execution and best practices.
Manage overall user support, data integrity, system administration and process maintenance of HubSpot CRM and HubSpot Marketing Hub tools, working with agency partners.
Analyze key campaign metrics to track success and make recommendations to optimize campaign performance .
Understand and implement segmentation and channel usage to achieve KPIs and engagement metrics.
Collaborate with sales and marketing team and product managers to develop industry and audience-based messaging and deliver consistent brand experiences across all digital channels.
Serve as an exemplary writer, consistent with our company’s tone; write clean, concise, well-polished copy.
Edit copy and review content for messaging, style guidelines, brand consistency, and voice.
Continuously explore higher-performing content creation practices through frequent testing of new content formats and distribution channels.
Measure and improve content performance; create reports leveraging Google Analytics, HubSpot and social media analytics tools
Keep up with current industry trends and topics to ensure effective communication.