Manager, Integrated Marketing Strategy

DaVita Kidney Care • Denver, CO

1d • Hybrid

About The Position

The Manager, Integrated Marketing Strategy will support the development of DaVita’s direct-to-patient engagement strategy, designing integrated, omnichannel journeys that strengthen patient relationships, improve retention, and enhance the overall patient experience. This role will drive development of engagement strategies and campaign frameworks across key journey moments, translating patient needs, business objectives, and data insights into scalable strategies and programs. Engagement journeys may include moments such as onboarding, the first 90 days of care, hospitalization, and re-engagement. The Manager will partner closely with Digital Marketing, Business teams, and other cross-functional teams to shape integrated patient strategies across channels including email, SMS, direct mail, and digital product experiences. This role focuses on strategic journey design and campaign frameworks, partnering with technical teams who execute campaigns within enterprise marketing technology platforms such as Salesforce Marketing Cloud.

Requirements

• 3-5 years of experience in lifecycle marketing, customer strategy, omnichannel engagement, or integrated marketing management.
• Demonstrated ability to lead complex marketing initiatives from ideation to brief-writing to final delivery, working through technical and creative partners rather than doing the hands-on deployment.
• Ability to translate complex data and concepts into clear, compelling narratives for both patients and executive stakeholders.
• Understanding of customer data, segmentation strategies, and personalization frameworks.
• Experience partnering cross-functionally with product, data, analytics, or technical teams.

Nice To Haves

• Experience working in healthcare, patient engagement, or other highly regulated industries.
• Familiarity with marketing automation concepts to build personalized patient journeys.
• Experience designing lifecycle programs focused on retention, education, or behavior change.

Responsibilities

• Drive development of patient engagement journey strategies that support patient education, engagement, and retention goals.
• Translate business objectives and patient needs into scalable engagement strategies, defining the optimal communication cadence, channel mix, and messaging hierarchy for execution partners.
• Partner with Business, Digital Marketing, and Product teams to shape integrated marketing strategies across channels including email, SMS, direct mail, and digital product experiences.
• Contribute to the evolution of DaVita’s omnichannel engagement approach to ensure cohesive, patient-centered experiences.
• Lead development of creative content to ensure messaging aligns with DaVita’s brand and patient care mission.
• Help shape personalization strategies by identifying opportunities to leverage patient data, segmentation, and behavioral signals to deliver more relevant communications.
• Partner with analytics and data teams to inform audience strategy, journey triggers, and measurement frameworks.
• Support a test-and-learn approach to engagement strategies, identifying opportunities to optimize messaging, channel mix, and journey design over time.
• Apply systems thinking to identify opportunities to improve engagement effectiveness through evolving journey design, segmentation strategies, and channel orchestration.
• Work cross-functionally with Product, Clinical Teams, Digital Marketing, and Data teams to align engagement strategies with broader patient initiatives, ensuring communications are coordinated, scalable, and aligned to organizational priorities.
• Partner with Digital Marketing team to translate engagement strategies into executable requirements (e.g., audience logic, journey triggers) and provide strategic input into journey design.

Benefits

• Medical
• Dental
• Vision
• 401(k) match
• Paid time off
• PTO cash out
• Family resources
• EAP counseling sessions
• Access Headspace®
• Backup child and elder care
• Maternity/paternity leave
• Professional development programs
• on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning
• healthcare coverage
• competitive total rewards package

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees