Director Integrated Health Marketing Strategy

Humana • Tampa, FL

6h • $168,000 - $231,000 • Hybrid

About The Position

The Director of Integrated Health is responsible for defining and driving Humana’s integrated health strategy to increase engagement and value among current members. This role focuses on connecting products, services, and experiences across the Humana ecosystem to deliver more coordinated, frictionless healthcare journeys that improve outcomes and deepen member relationships. Humana is a $100+ billion, Fortune 50 healthcare company committed to improving the health and well‑being of millions of members. With capabilities spanning Humana Insurance, CenterWell, and pharmacy services, Humana has a unique opportunity to deliver more connected, holistic care—by bringing these assets together in meaningful, member‑centric ways. Reporting to the AVP of Brand and Experiential Marketing, this role sits within the Marketing Organization and the broader Enterprise Growth team. The Director of Integrated Health serves as a senior, internally focused leader responsible for aligning cross‑functional teams, strategies, and execution to drive adoption of existing products and services among current members. This role partners closely with Product, Clinical, Pharmacy, CenterWell, Analytics, Segmentation, Lifecycle Marketing, and Operations to ensure integrated health initiatives are insight‑driven, scalable, and deliver measurable impact for both members and the business. This position is ideal for a strategic leader who excels at navigating complex organizations, influencing without direct authority, and translating enterprise vision into coordinated action.

Requirements

• Bachelor’s degree or equivalent practical experience.
• 10+ years of progressive experience in growth strategy, integrated marketing, healthcare strategy, product strategy, or member engagement, with demonstrated success operating within a large, regulated enterprise.
• 3+ years of experience leading complex, cross‑functional initiatives that span multiple teams, functions, or lines of business without direct line authority.
• Strong understanding of member lifecycle strategy, segmentation, and value‑based growth approaches, with the ability to translate insight into coordinated action.
• Demonstrated ability to influence senior leaders, align diverse stakeholders, and drive momentum toward shared enterprise outcomes.
• Exceptional strategic thinking, communication, and leadership skills, with the ability to translate vision into actionable frameworks and priorities.

Nice To Haves

• Master’s degree in Business Administration, Public Health, Healthcare Administration, Marketing, or related field.
• Experience working across multiple healthcare products and services, such as insurance, pharmacy, care delivery, and clinical programs.
• Strong comfort with analytics, performance measurement, and data‑informed decision‑making to guide prioritization and optimization.
• Experience supporting enterprise transformation efforts, operating model design, or large‑scale integrated growth initiatives.

Responsibilities

• Define and lead Humana’s enterprise Integrated Health strategy, focused on increasing adoption, utilization, and value of existing products and services across the member base, including pharmacy, CenterWell, care delivery, and clinical programs.
• Develop a clear strategic framework for how Humana’s products and services work together across the member lifecycle to improve health outcomes and increase lifetime value.
• Identify priority member segments, moments, and pathways where integrated offerings can deliver the greatest impact for members and the business.
• Serve as the connective tissue across Marketing, Product, Clinical, Pharmacy, CenterWell, Analytics, and Operations to align stakeholders around shared goals and execution plans.
• Influence without direct authority, driving alignment, prioritization, and momentum across complex enterprise teams.
• Translate enterprise strategy into actionable, scalable roadmaps that teams can execute within their respective domains.
• Partner with lifecycle marketing, segmentation, and personalization teams to drive awareness, consideration, and adoption of additional Humana services among existing members.
• Ensure integrated health strategies are member‑centric, intuitive, and relevant, reducing friction and complexity across healthcare journeys.
• Balance near‑term growth objectives with long‑term member trust, experience, and health outcomes.
• Establish success metrics and KPIs related to product adoption, utilization, engagement, and member outcomes.
• Partner with analytics teams to monitor performance, identify gaps, and continuously refine integrated strategies.
• Use insights to inform prioritization, investment decisions, and future integrated health strategy.
• Act as a thought leader and strategic advisor to senior leadership on integrated health growth opportunities, trade‑offs, and risks.
• Build frameworks, playbooks, and best practices that enable teams to consistently execute integrated strategies across the enterprise.
• Mentor and develop high‑performing talent while fostering a culture of collaboration, accountability, and continuous improvement.

Benefits

• medical benefits
• dental benefits
• vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
• short-term disability
• long-term disability
• life insurance
• bonus incentive plan

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees