Manager, Integrated Marketing, Consumer - DashPass Benefits

DoorDash USA•Washington, DC

9d•$142,800 - $210,000•Remote

About The Position

The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. This role will report to the DashPass Retention & Member Experience Marketing Lead and own the marketing strategy for both existing DashPass benefits and emerging member value propositions. This role will lead the go-to-market strategy and member positioning for a portfolio of new benefit concepts designed to deepen engagement, strengthen retention, and expand the role DashPass plays in members' everyday lives. You will partner closely with Product and Strategy & Operations teams to identify unmet consumer needs, develop compelling value propositions, and bring innovative new experiences to market. This role combines strategic thinking, consumer insight, experimentation, and execution excellence to help define the next generation of DashPass member value. This is a unique opportunity to influence one of DoorDash's most important growth businesses while helping unlock the path toward the company's long-term membership ambitions.

Requirements

Bachelor's degree or higher; MBA preferred.
6+ years of experience in consumer marketing, integrated marketing, growth marketing, product marketing, membership, subscription, or marketplace businesses.
Experience leading complex, cross-functional initiatives from strategy through execution, ideally within technology, consumer subscription, marketplace, retail, or e-commerce businesses.
Strong business acumen and the ability to operate as both a marketer and a general manager, balancing consumer needs, business objectives, and operational realities.
Experience developing positioning, go-to-market strategies, and growth plans for products, benefits, services, or customer experiences.
A track record of using consumer insights, experimentation, and data to drive business decisions and influence senior stakeholders.
Exceptional communication and storytelling skills with experience presenting recommendations and business cases to leadership audiences.
Comfort operating in ambiguous environments and building new programs from the ground up.
Experience evaluating new opportunities through customer demand, operational feasibility, and business viability lenses.
A highly collaborative leadership style and proven success influencing diverse cross-functional teams without direct authority.
A passion for solving customer problems and building innovative experiences that create long-term loyalty.

Responsibilities

Own the marketing strategy for DashPass Benefits and New Use Cases, shaping how members discover, adopt, and realize value from their membership.
Lead the development, positioning, and validation of new member value propositions that extend DashPass beyond delivery savings into convenience, access, and everyday problem-solving.
Drive integrated go-to-market strategies for new benefits, experiences, and service offerings, from concept through launch and optimization.
Serve as the marketing lead across a portfolio of cross-functional initiatives, aligning partners across Product, Strategy & Operations, Analytics, Finance, Engineering, and Marketing to deliver business outcomes.
Translate consumer insights, experimentation results, and market trends into recommendations that influence product strategy, investment decisions, and future roadmap priorities.
Drive adoption, engagement, retention, and long-term member value while helping shape the future growth of the DashPass membership business.