Manager, Integrated Marketing and Channels

Canada Post - Postes Canada•Toronto, ON

11d

About The Position

Reporting to the Director, Integrated Marketing and Channels, the Manager, Integrated Marketing and Channels, orchestrates marketing campaign initiatives across various channels to drive brand awareness, customer acquisition and retention, and optimize return on investment (ROI). The Manager manages agency partnerships, providing clear briefs and managing projects efficiently. A highly collaborative role, the Manager works closely with Content and Marketing Strategy teams to create a cohesive brand experience. The Manager further collaborates with Sales, Product, and Marketing teams to identify key customer engagement opportunities, with a focus on comprehensive testing initiatives and staying abreast of industry trends to maximize product and solution consideration through data-driven insights.

Requirements

Completed post-secondary degree preferably in a related field such as Business Administration, Marketing or Commerce OR a combination of equivalent professional experience and training
5 to 7 years of relevant functional experience
1 or more years’ experience managing people
Experience working in an agile fast-paced environment
Proficient computer skills and competent with Microsoft Office programs
Excellent project management skills and the ability to manage multiple initiatives simultaneously
Proven expertise in working with channel optimization and marketing best practices
Strong leadership and collaboration skills
Sound organizational, analytical, judgement and decision-making skills with proven abilities in problem solving
Strong interpersonal skills with an ability to build and maintain effective relationships
Strong oral and written communication skills

Nice To Haves

Demonstrated experience in working with a cloud-based program, such as Salesforce an asset
Organizational knowledge of Canada Post products, services, and markets is an asset
Knowledge of the small business segment would be considered an asset

Responsibilities

Develops and executes marketing campaigns across multiple channels including search engine optimization (SEO), search engine marketing (SEM), social media, and traditional and digital advertising.
Implements a systematic approach to campaign planning, ensuring alignment with overarching marketing strategy and business goals.
Utilizes data-driven insights to monitor, evaluate, and optimize campaign performance in real-time.
Partners with internal teams to seamlessly integrate efforts and create programs and campaigns aligned to segment and growth strategies.
Collaborates with Marketing Strategy teams to align marketing campaigns with overall business objectives and segment-specific goals.
Supports the development of tailored marketing materials based on a deep understanding of diverse target audiences.
Enforces brand guidelines to maintain a cohesive and consistent brand experience.
Collaborates closely with the Content Team to ensure campaign narratives are effectively translated into engaging and compelling content.
Fosters a culture of creativity and innovation, encouraging the development of strategies that go beyond industry norms.
Actively contributes to the evolution of brand positioning strategies, ensuring a unified and compelling brand identity across all touchpoints.
Manages strategic agency partnerships that support the Corporation’s marketing capabilities.
Develops clear, comprehensive creative briefs and provides constructive feedback on agency deliverables.
Efficiently manages agency projects ensuring timely execution within budget constraints.
Collaborates seamlessly with Sales, Product, and Marketing Strategy teams to identify key opportunities for customer engagement.
Provides comprehensive briefs to the Sales Enablement team ensuring the team is well-equipped to capitalize on upcoming leads and campaigns.
Leads testing initiatives in both creative development and channel optimization, staying ahead of industry trends.
Monitors and interpret audience behaviors, utilizing data-driven insights to maximize reach, influence, and consideration for our products and solutions.
Stays abreast of evolving best practices in creative development for different tactics and channels.
Creates a positive work environment and culture by providing clear objectives and performance expectations for direct reports.
Ensures a continuing development of employees and provides employees with the support necessary to deliver against the expectations of their roles.