Manager, Integrated B2B Marketing

Consumer Reports•Yonkers, NY

1d•Hybrid

About The Position

Consumer Reports B2B integrated marketing team is expanding how we bring our trusted expertise to businesses through data, insights, licensing, and strategic partnerships. The Manager, Integrated B2B Marketing is a collaborative marketer who can help grow our commercial offerings by creating compelling marketing programs, supporting sales, and strengthening Consumer Reports' position as a trusted partner for business. Reporting to the Director, Integrated B2B Marketing you’ll be a key member of our growing B2B marketing organization. As the primary marketing partner for Consumer Reports Data Intelligence (CRDI), you'll lead marketing initiatives that support the growth of our automotive data and intelligence business. You'll also contribute to broader integrated marketing efforts that elevate Consumer Reports through thought leadership, events, executive visibility, digital marketing, and compelling storytelling across multiple commercial business lines. This role is ideal for someone who enjoys balancing strategy with execution, is energized by building new capabilities, and thrives in a collaborative environment where no two days are the same. This position is hybrid, with regular opportunities for in-person collaboration, planning sessions, customer meetings, industry conferences, and team gatherings. Candidates should be located within commuting distance of New York City and able to travel to the office as business needs. This role helps build and execute integrated marketing programs that strengthen CR’s position in the marketplace while supporting business growth across our B2B portfolio. Working closely with business leaders, sales teams, and cross-functional partners, you'll transform business objectives for our auto data and intelligence business and more into marketing strategies that create awareness, generate demand, and deepen customer relationships.

Requirements

Five to ten years of experience in marketing, some B2B preferred.
Developed integrated marketing programs that support sales and business growth.
Outstanding writing, storytelling, and presentation development skills.
Created email campaigns, newsletters, website content, and sales enablement materials.
Familiarity with LinkedIn marketing and organic social media strategy.
Working knowledge of digital marketing including, analytics, marketing automation, and paid media.
Strong project management skills with the ability to manage multiple priorities.
Excellent communicator and take a collaborative approach to working across teams.

Nice To Haves

Experience in the automotive industry.
Experience marketing data, analytics, SaaS, research, or technology products.
Supported executive thought leadership, customer events, webinars, or conferences.

Responsibilities

Lead Marketing for Consumer Reports Data Intelligence
Partner with the Director of Licensing and Advisory Services (CRDI) by serving as the primary marketing partner for the CRDI business, collaborating with sales, product, research, and leadership teams to bring Consumer Reports' automotive data and intelligence solutions to market.
Develop integrated marketing plans that support business and revenue objectives.
Create presentations, sales collateral, customer communications, and marketing assets.
Develop email campaigns, newsletters, and nurture programs.
Maintain and optimize website content and digital experiences.
Plan and execute webinars, workshops, customer events, and conference marketing.
Develop organic marketing initiatives that increase awareness and engagement.
Support paid marketing initiatives when appropriate.
Coordinate marketing initiatives from concept through execution.
Measure campaign performance and recommend opportunities for optimization.
Identify new opportunities to strengthen the market position of Consumer Reports Data Intelligence products.
Build Consumer Reports' Integrated B2B Marketing Function
Partner with the Director, Integrated B2B Marketing to grow Consumer Reports' B2B marketing capabilities and strengthen our presence across multiple business lines.
Develop thought leadership content that showcases Consumer Reports' expertise.
Help shape LinkedIn strategy, editorial planning, and executive visibility.
Support conferences, webinars, customer events, and executive speaking engagements.
Develop integrated campaigns that support Consumer Reports' commercial businesses.
Assist with messaging, positioning, and go-to-market planning.
Coordinate cross-functional marketing initiatives across internal stakeholders.
Help identify new opportunities to elevate Consumer Reports' commercial brand.
Contribute to annual marketing planning, campaign development, and strategic initiatives.