Manager, Insights & Analytics - Brand Consulting

Creative Artists Agency•New York, NY

9d•Hybrid

About The Position

The CAA Brand Consulting Insights & Analytics Manager will play an important role in some of our most high-profile client work and new-business initiatives. This position will help to lead the development and ‘sell-in’ of Sports, Entertainment, and Impact strategies – partnering with Insights & Analytics Directors and VPs as well as Account leads to advise C-suite clients and their teams on how to leverage data-driven insights across each media channel and consumer touchpoint. In this role, the candidate will interface day-to-day with our Account team and functional leaders (Creative, Strategy, Business Development, Experiential, etc.), inter-agency leaders, as well as directly with senior clients.

Requirements

Bachelor’s Degree in Statistics, Business or similar discipline
4-6+ years of experience in a data-driven insights and strategic role
Expertise in interpreting consumer research and data (quantitative & qualitative) and applying to solutions-based client strategies
Strong Excel and PowerPoint skills
Highly developed communication skills, both verbal and written, to communicate effectively and persuasively, including ability to present and adapt to different stakeholders
Natural curiosity and a demonstrated ability to turn observed data into a story about what behavior is driving it
Understanding of marketing, brand, and social metrics
Experience managing, developing, and mentoring junior team members
Natural curiosity and a demonstrated ability to turn observed data into a story about what behavior is driving it
Strong analytical skills, ability to think critically and work collaboratively on fast moving projects
Proven ability to manage multiple projects simultaneously, while being extremely detail-oriented
Experience communicating and providing consultation and advice to clients
Knowledge, passion and curiosity on all things culture, sports, and entertainment

Nice To Haves

Experience developing Sports, Entertainment & Impact related sponsorship strategies
Experience developing questionnaires and designing and fielding primary research
Experience valuing partnership opportunities and assets
Experience designing and implementing sponsorship measurement campaigns
Experience with YouGov, GWI, Meltwater, or other syndicated research platforms
Experience with AI-based tools and platforms

Responsibilities

Support the design, implementation, and management of sponsorship strategy, valuation, and measurement initiatives across portfolio of clients
Utilize third-party, internal, and client-owned research tools, including AI-based tools, to aggregate and analyze marketing data
Use data visualization skills and tools and sharp judgement to analyze and package reports for key internal and external stakeholders
Leverage data to develop new insights with the goal of improving planning and strategy execution
Interact directly with internal teams and clients to manage expectations and meet deadlines
Partner closely with our Strategy and Account teams to build and apply insight and data-driven personas, segmentation models, customer journeys and measurement frameworks
Interpret category and consumer trends to inform sponsorship marketing, partnership, campaign and communication strategies
Act as a bridge between internal teams – Account, New Business, Data, Strategy, Creative – facilitating optimal team outputs while balancing efficiency and effectiveness
Proactively pitch innovative ideas, new partners, new channels, and test and learn opportunities
Manage junior staff members
Cultivate relationships across CAA to find and promote new opportunities for clients