Manager, Insights & Analytics - Brand Consulting
About The Position
The CAA Brand Consulting Insights & Analytics Manager will play an important role in some of our most high-profile client work and new-business initiatives. This position will help to lead the development and ‘sell-in’ of Sports, Entertainment, and Impact strategies – partnering with Insights & Analytics Directors and VPs as well as Account leads to advise C-suite clients and their teams on how to leverage data-driven insights across each media channel and consumer touchpoint. In this role, the candidate will interface day-to-day with our Account team and functional leaders (Creative, Strategy, Business Development, Experiential, etc.), inter-agency leaders, as well as directly with senior clients.
Requirements
- Bachelor’s Degree in Statistics, Business or similar discipline
- 4-6+ years of experience in a data-driven insights and strategic role
- Expertise in interpreting consumer research and data (quantitative & qualitative) and applying to solutions-based client strategies
- Strong Excel and PowerPoint skills
- Highly developed communication skills, both verbal and written, to communicate effectively and persuasively, including ability to present and adapt to different stakeholders
- Natural curiosity and a demonstrated ability to turn observed data into a story about what behavior is driving it
- Understanding of marketing, brand, and social metrics
- Experience managing, developing, and mentoring junior team members
- Natural curiosity and a demonstrated ability to turn observed data into a story about what behavior is driving it
- Strong analytical skills, ability to think critically and work collaboratively on fast moving projects
- Proven ability to manage multiple projects simultaneously, while being extremely detail-oriented
- Experience communicating and providing consultation and advice to clients
- Knowledge, passion and curiosity on all things culture, sports, and entertainment
Nice To Haves
- Experience developing Sports, Entertainment & Impact related sponsorship strategies
- Experience developing questionnaires and designing and fielding primary research
- Experience valuing partnership opportunities and assets
- Experience designing and implementing sponsorship measurement campaigns
- Experience with YouGov, GWI, Meltwater, or other syndicated research platforms
- Experience with AI-based tools and platforms
Responsibilities
- Support the design, implementation, and management of sponsorship strategy, valuation, and measurement initiatives across portfolio of clients
- Utilize third-party, internal, and client-owned research tools, including AI-based tools, to aggregate and analyze marketing data
- Use data visualization skills and tools and sharp judgement to analyze and package reports for key internal and external stakeholders
- Leverage data to develop new insights with the goal of improving planning and strategy execution
- Interact directly with internal teams and clients to manage expectations and meet deadlines
- Partner closely with our Strategy and Account teams to build and apply insight and data-driven personas, segmentation models, customer journeys and measurement frameworks
- Interpret category and consumer trends to inform sponsorship marketing, partnership, campaign and communication strategies
- Act as a bridge between internal teams – Account, New Business, Data, Strategy, Creative – facilitating optimal team outputs while balancing efficiency and effectiveness
- Proactively pitch innovative ideas, new partners, new channels, and test and learn opportunities
- Manage junior staff members
- Cultivate relationships across CAA to find and promote new opportunities for clients
Benefits
- benefits
- discretionary bonus
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
