Manager, Influencer & New Media Insights

Salesforce•Indianapolis, IN

4d•Hybrid

About The Position

Salesforce's Communications Planning & Insights team is looking for a strategic, deeply curious Manager who can answer a deceptively hard question: which voices can catalyze a network effect — and which ones can't? The strategic north star for this role is earned influence: identifying the voices worth building proactive, sustained relationships with so they become authentic advocates. This role is the team's authority on influencer intelligence — identifying and prioritizing the creators, newsletter writers, and podcast hosts most likely to move the needle for Salesforce, and building the frameworks to evaluate whether they did. Critically, this is not a one-size-fits-all measurement: an influencer tasked with building category credibility requires a fundamentally different success model than one amplifying a product story or catalyzing a news cycle. This person owns that segmentation — by objective, audience, and purpose, and by earned vs. paid — and designs the analytical lens for each.

Requirements

6+ years working at the intersection of influence, narrative, and measurement with demonstrated experience identifying voices that drive conversation.
Background in influencer intelligence, earned media, or communications analytics preferred.
Deep understanding of network dynamics in social ecosystems including thinking in terms of amplification, audience graph overlap, and community influence.
Hands-on experience with the newsletter and podcast landscape as primary influence vectors with the ability to identify which writers and hosts carry authority in a given space, how their audiences differ from social audiences, and what meaningful impact looks like in those formats.
Embedded fluency in tech conversation and communities across X, LinkedIn, YouTube, and Reddit.
Hands-on experience with social analytics and influencer measurement platforms (CreatorIQ, Onalytica, Brandwatch, or similar) — with strong command of what 'good' looks like for a B2B brand.
Proven AI fluency: you actively use AI tools to build, automate, and accelerate your work, and you can point to specific things you've built.
Proven ability to influence without authority — you know how to build consensus, drive alignment, and get things done in a matrixed organization.

Nice To Haves

Background in traditional media measurement or integrated comms analytics
Experience supporting executive visibility or thought leadership programs
Experience with paid social measurement and attribution — to contextualize and compare against earned performance, not as the primary lens
Experience with Claude Code or similar vibe coding tools

Responsibilities

Map and continuously update the universe of voices for Salesforce — prioritizing those who are emerging, underrated, or not yet on anyone else's radar, with a particular focus on newsletters, podcasts, niche communities and social. Think beyond contracted relationships — the most valuable voices in this model are often the ones we haven't paid yet. A core part of this role is identifying creators and media voices who are genuinely curious about Salesforce's story and nurturing those relationships proactively.
Develop and own Salesforce's influencer segmentation model — defining tiers, scoring criteria, and selection frameworks segmented by objective, audience, and purpose — with distinct frameworks for earned vs. paid, recognizing that what success looks like is fundamentally different for each.
Own end-to-end measurement for Salesforce's influencer programs — from always-on partnerships to event-based activations.
Build and maintain influencer performance frameworks that go beyond traditional metrics — capturing whether influence spread, to whom, and whether it moved the needle on the objective it was designed for.
Establish, maintain and contextualize benchmarks for influencer performance — developing internal baselines from historical data while staying current on industry standards. Earned influence carries a greater weight in this model: a creator who posts about Salesforce without a contract is a signal — about the relationship, the product, and the narrative.
Use AI tools to expand the surface area of what you can see while owning the judgment layer: deciding which signals matter, which voices are worth attention, and what the data is telling you.
Partner with the Narrative Intelligence function on the tooling and pipeline infrastructure; your job is to be a sophisticated user of those systems — pushing them to answer better questions.
Serve as the measurement thought partner for influencer and social program owners across Comms and Marketing — including knowing when a relationship is primarily transactional/paid and should be routed to the appropriate partnership team, vs. when it's an earned relationship.
Build strong working relationships with Marketing counterparts — including events, brand, and social — to align on measurement methodologies, share data, and present a unified view of influencer impact across the company.
Thrive in ambiguity and build structure where none exists.