Manager, Influencer Marketing, Curlsmith

Recipe Products•Los Angeles, CA

5d•Remote

About The Position

The Manager, PR & Influencer Marketing will oversee the Helen of Troy beauty partnership portfolios (Drybar, Curlsmith, Revlon & Hot Tools) while strategizing, developing, and onboarding new partnerships to drive public relations and influencer management goals. This role manages the full partnership lifecycle — from sourcing talent and coordinating with PR agencies to negotiating contracts, overseeing deliverables, managing relationships, driving activations, and evaluating performance. We’re looking for a proactive, highly motivated individual with strong experience in PR, influencer marketing, and community management. This person will lead day-to-day strategy and campaign execution for Prestige’s growing influencer and partnership programs. The ideal candidate has hands-on experience with influencer campaign and reporting tools, influencer outreach, relationship management, and digital launch project management. A passion for beauty and lifestyle and the ability to thrive in a fast-paced environment are key.

Requirements

Bachelor’s degree in marketing, promotion and/or management.
4+ years’ marketing experience in the Influencer and PR arena.
Experience with influencer management platforms (e.g., Grin, Klear, Traackr, CreatorIQ).
Authorized to work in the United States on a full-time basis.
Strong team player with excellent relationship-building, negotiation, and communication skills.
Tech-savvy, highly organized, and skilled in planning and presentations.
Ability to spot influencer trends and talent with a passion for beauty and influencer marketing.
Creative, strategic thinker who is results-driven and adaptable.

Nice To Haves

Previous experience with CreatorIQ.

Responsibilities

Oversee the Helen of Troy beauty partnership portfolios (Drybar, Curlsmith, Revlon & Hot Tools) while strategizing, developing, and onboarding new partnerships to drive public relations and influencer management goals.
Manage the full partnership lifecycle — from sourcing talent and coordinating with PR agencies to negotiating contracts, overseeing deliverables, managing relationships, driving activations, and evaluating performance.
Lead day-to-day strategy and campaign execution for Prestige’s growing influencer and partnership programs.
Build and maintain influencer relationships, handling outreach, fee negotiations, invoices, sample send-outs, deliverable tracking, results reporting, content approval, and budget management.
Manage partnerships through influencer platforms and oversee all influencer campaigns coordinated with external agencies.
Create campaigns and briefs in line with the Associate Director’s strategy and brief out to the influencer database and PR agencies where applicable, using influencer management platform CreatorIQ.
Report monthly on all campaign metrics and KPIs set out by the Associate Director of Influencer Marketing, updating monthly trackers and presenting to the marketing team, optimizing future campaigns based on learnings.
Keep on top of trends and industry insights to further enhance campaign strategy and deliver these insights to the team.
Own the day-to-day relationship management with existing PR agencies for influencer related projects, reviewing collateral and decks submitted by the agency and supporting with all execution of influencer events.
Manage all PR related internal send outs including agency stock replenishment orders when pertaining to influencer marketing programs.
Own the day-to-day relationship management of existing and perspective portfolio of partners, working closely with the Associate Director of Influencer Marketing to ensure the timely delivery of all samples and projects.
Manage all product send outs including ad-hoc gifting and mailer campaigns either run internally or externally through PR Agencies.
Identify new talent and influencer activity across competitor brands on Instagram, reporting insights to the team.
Compile a monthly competitor report on key competitor activity across social media and be the go-to for influencer and social trends.
Manage all Influencer and Ambassador relationships, Influencer and Ambassador platform relationships (CreatorIQ), day-to-day running of external influencer agency relationships, and day-to-day relationship management of all partnerships.