Manager, Influencer & HCP Advocacy

Galderma • Miami, FL

20d • Hybrid

About The Position

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story. We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee. At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact. Job Title: Manager, Influencer & HCP Advocacy Location: Miami, FL Job Summary: Galderma is seeking an experienced Influencer & HCP Manager to own the strategy and execution of integrated influencer and HCP advocacy programs, ensuring campaigns drive measurable brand impact while maintaining scientific integrity and regulatory compliance. This hybrid role bridges consumer influencer marketing and HCP relationship management to drive integrated education, storytelling, and brand growth across our multi-brand portfolio, including Cetaphil and Cx. The complexity of supporting multiple brands requires strong prioritization, strategic alignment, and operational discipline. Reporting into the Cx Marketing organization, this role partners cross-functionally with Brand, Medical Affairs, Commercial, and agency teams to translate strategy into high-performing programs. Success will be measured through KPIs including engagement rates, content performance, brand lift, HCP advocacy growth, conversion impact, and overall ROI. The ideal candidate brings deep experience within beauty, skincare, dermatology, pharmaceutical, or CPG environments and can translate marketing objectives into scalable influencer and HCP strategies. You are equally comfortable operating in fast-moving creative spaces and compliance-driven medical environments, with the ability to manage risk, align stakeholders, and drive execution excellence.

Requirements

• Bachelor’s degree required; Marketing, Communications, Business, or related field preferred
• 6–8+ years of experience in influencer marketing, social strategy, HCP engagement, or related marketing/ public relations roles
• Experience within beauty, skincare, dermatology, pharmaceutical, and/ or CPG industries required
• Proven experience managing multi-platform influencer campaigns and working with KOLs, HCPs, or medical education programs
• Deep understanding of influencer marketing ecosystem, measurement frameworks, and platform algorithm dynamics.
• Demonstrated ability to manage multiple campaigns and stakeholders in a fast-paced, matrixed organization
• Executive-ready communication skills with the ability to present performance insights and recommendations to senior leadership.
• Demonstrated expertise in beauty/skin care marketing and influencer ecosystems is required including understanding of social platform dynamics, creator partnership models, and culturally relevant storytelling.
• Experience working with dermatologists or medically credentialed skin care professionals is strongly preferred due to the regulatory and scientific complexity of the category
• Familiarity with compliance review processes and medical-legal alignment is critical.

Responsibilities

• Strategy & Integrated Advocacy Planning – 20%
• Develop campaign briefs integrating influencer and HCP storytelling aligned to brand and product priorities
• Define creator, HCP, and KOL selection strategy
• Build editorial calendars connecting consumer storytelling with medical credibility
• Contribute to business planning and integrated marketing initiatives
• End-to-End Program Execution (Influencer + HCP) – 30%
• Lead execution of influencer, UGC, mailer, and HCP advocacy programs from concept through reporting
• Oversee sourcing, outreach, contracting, briefing, product pairing, content development, and quality assurance
• Support speaker programs, peer education initiatives, and congress-related activations
• Travel to dermatologist offices, congresses, and key industry events as needed
• HCP & KOL Relationship Development – 20%
• Build and manage long-term relationships with dermatologists, HCPs, and KOLs
• Maintain CRM tracking, engagement mapping, and tiering strategy
• Identify opportunities to elevate high-potential HCP advocates into broader brand partnerships
• Cross-Functional Partnership & Medical Alignment – 15%
• Partner with Brand, Medical Affairs, Commercial, PRC, and agency teams
• Ensure scientifically grounded, compliant storytelling across all activations
• Align on claims, approvals, and program guardrails
• Performance, Budget & Operational Management – 15%
• Manage campaign budgets, vendor partnerships, and accrual tracking
• Track and analyze influencer and HCP program performance
• Translate insights into optimization strategies and leadership reporting

Benefits

• You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base.
• You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees