Manager, Heli Sales

Alterra

8d•Onsite

About The Position

CMH is a company dedicated to guiding staff and guests through life-changing mountain experiences, with a vision to be recognized as the world leader in guided mountain experiences. Employees are drawn to CMH for the people and a shared passion for skiing, riding, and mountain life. The company prioritizes safety, passion, integrity, teamwork, excellence, and social, fiscal, and environmental responsibility. CMH operates in the traditional territories of the Ktunaxa, Secwépemc, Syilx, Sinixt, Carrier (Dakelh), and Stoney Nakoda Nations. The Manager, Heli Sales is responsible for leading the Heli Sales team in converting inbound leads into new business for two iconic heli-skiing brands: CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing (MWHS). This role oversees all aspects of new guest acquisition, including lead management, conversion strategy, team coaching, performance optimization, and cross-functional alignment. The Manager works closely with the Manager, Guest Experience, to ensure a seamless transition from sales to service, uphold consistent quality standards across both brands, and shape the overall guest journey. This position is essential in driving revenue growth, expanding the first-time guest segment, and positioning the company’s portfolio as the global leader in heli-skiing experiences. This is a full-time, year-round position located in Banff, Alberta, with remote travel expectations, and reports to the VP, Global Sales.

Requirements

Bachelor’s degree in a related field.
5+ years of leadership experience with sales and guest service.
Valid driver’s license with clean driver’s abstract.
Demonstrate integrity, discretion, and critical thinking.
Adaptability and effective problem-solving skills.
A positive, collaborative working style.
Ability to build meaningful relationships with key internal and external stakeholders.
Strong organizational skills.
Attention to detail.
Strategic planning abilities.
Ability to communicate clearly, effectively, and in a timely manner.
Maintain professionalism and confidentiality in all interactions.
Proficiency in Microsoft Office.
Ability to quickly learn other relevant software platforms.
Ability to prioritize tasks in a fast-paced environment with fluctuating seasonal workloads and changing priorities.
Trustworthy, goal-oriented, respectful, and self-directed individual.
Confidence to interact with all levels of the company, including those in remote locations within a hub-and-spoke model.

Nice To Haves

Experience selling in the ski, travel, or luxury tourism industries.
Experience with CRM programs and other associated sales software platforms.

Responsibilities

Work with senior leadership to build a culture that prioritizes all aspects of safety, the best possible experience for our employees and guests, recognizes our responsibility to the communities and mountain environment we are so privileged to operate in, and achieves leading financial results.
Help develop and implement strategic goals and objectives aligned with the overall CMH business strategy.
Develops and implements key performance objectives to meet business and guest expectations and optimize employee productivity in line with business growth.
Plans and participates in meetings with key leadership and project teams as and when necessary and provides necessary inputs for the timely completion of tasks.
Manage multiple projects and effectively prioritize tasks, responsibilities, and goals; use goals to guide actions and create detailed action plans.
Help develop and support implementation of OHS, sustainability, and DEI initiatives.
Train, participate in and provide support, as required, during emergency response situations.
Lead, coach, and develop a high-performing team of Heli Sales Specialists focused exclusively on new guest acquisition.
Establish a culture of consultative selling, responsiveness, and brand pride across both CMH and MWHS.
Provide ongoing training on product knowledge, sales techniques, CRM utilization, and performance expectations.
Conduct regular 1:1s, performance reviews, and skill‑development sessions to strengthen conversion effectiveness.
Develop and oversee lead‑management strategies that maximize conversion and optimize lead distribution across team members.
Set monthly and seasonal sales targets, monitor performance, and implement action plans to ensure achievement.
Analyze lead flow, conversion trends, and campaign performance to refine sales tactics and identify opportunities for growth.
Deliver accurate sales forecasting, pipeline insights, and weekly/monthly performance reporting to leadership.
Ensure the team has deep expertise in both brands' offerings, including heli-ski and heli-hiking programs, terrain, lodges, safety programs, and experience differences.
Guide the team in presenting both brands as a unified portfolio of premium heli‑skiing experiences.
Maintain brand positioning, messaging consistency, and experience alignment across all sales communications.
Coordinate closely with the Manager, Guest Experience, to ensure seamless handoff of newly booked guests into the Guest Experience workflow.
Align on service standards, communication quality, and guest journey expectations.
Collaborate on training to maintain consistent language, brand representation, and guest‑centric behaviors across Sales and Guest Experience teams.
Work together to improve the lead-to-loyal-guest pipeline and year‑over‑year retention of first‑time guests.
Work with Marketing to optimize campaign targeting, enhance lead quality, and refine messaging based on sales data.
Partner with Operations, Hospitality, and Guiding teams to ensure the sales team fully understands capacity constraints, program availability, and operational considerations.
Participate in product development and pricing discussions by bringing forward guest insights and conversion trends.

Benefits

The opportunity to build lifelong friendships with staff and guests from around the world.
Working for a company that stands behind its mission, vision, and values.
An inclusive and rewarding company culture where employees are valued and supported.
Explore and work at a world-class mountain destination.
Enjoy meals created by culinary professionals that incorporate fresh, local ingredients.
Work with hospitality professionals that take pride in providing a high-end guest experience.
An opportunity to grow and learn in a work environment that promotes feedback and development.
Discounts with brand partners and on CMH merchandise.
Opportunities to heli-hike and heli-ski, as available.
Health and dental benefits after 90-day probationary period.
Group Savings Plan eligibility after the 90-day probationary period.
Flex Time Off.
OR Paid Personal/Sick and Vacation days (Under SR MGR).
CMH Ski Pass Program.
IKON Pass Benefits.
Pro deal affiliations with Brand Partners.