Manager, GTM Marketing - Audiences

InMarket

4d•$140,000 - $150,000•Remote

About The Position

We are seeking a Manager, GTM Marketing to lead go-to-market strategy and commercialization for our Audiences business. This role will drive positioning, packaging, and demand alignment for Audience solutions, ensuring clarity of value proposition and measurable pipeline impact. You will partner closely with business leadership and Sales to ensure marketing efforts support revenue growth and strategic expansion. This role requires strong narrative development skills and the ability to translate data-driven solutions into clear, compelling market stories.

Requirements

6–10 years of experience in Product Marketing, GTM Marketing, or B2B marketing
Experience marketing data, SaaS, ad tech, or martech solutions
Strong storytelling and positioning capabilities
Ability to translate technical capabilities into business value
Experience partnering with Sales and business-line leaders
Data-driven and performance-oriented
Business-first mindset with marketing expertise
Highly accountable and outcome-oriented
Decisive and comfortable operating with speed
Strong collaborator who can align diverse stakeholders
Data-driven with a bias toward action

Responsibilities

Own GTM Marketing Strategy for Audiences
Develop and execute the GTM plan aligned to Audience revenue goals
Clarify positioning and value proposition across key ICPs
Support packaging and differentiation in a crowded market
Ensure message consistency across sales, content, and campaigns
Partner with Business and Sales Leadership
Align with Audience business leadership on strategic priorities
Identify growth opportunities across verticals and segments
Collaborate with Sales leadership to refine messaging and target accounts
Surface field feedback to inform future strategy
Lead Commercialization & Enablement Alignment
Manage launch execution for Audience updates and offerings
Partner with Enablement to drive training and certification
Ensure sales materials and playbooks reflect priority narratives
Monitor adoption and adjust as needed
Drive Demand & Pipeline Alignment
Align demand programs to Audience priorities
Partner with Demand Generation to increase qualified pipeline
Monitor performance metrics and optimize campaigns
Support account-based marketing initiatives for priority segments
Coordinate Cross-Functional Execution
Partner with: Content & Partner Marketing Brand & Communications Demand Generation Sales Marketing Sales Enablement Marketing Operations
Ensure Audience priorities are reflected in shared marketing resources