Manager, Growth Mail

HelloFresh • New York, NY

18h • $97,755 - $113,050

About The Position

The Manager, Growth Mail (Factor US) is responsible for driving the growth strategy, execution, and continuous optimization of direct mail campaigns to acquire high-value customers for Factor. Driving deep strategic ownership of the Factor brand, this role requires a balance of analytical rigor, creative vision, and vendor management.

Requirements

• 6-8 years of direct mail marketing experience, preferably in a manager or similar role.
• Strategic Thinker: You look beyond immediate campaign metrics to map long-term channel roadmaps, evaluate white-space partner opportunities, and build partner segmentation frameworks.
• Influential Communicator: You excel at leading through influence—driving alignment across Creative, Analytics, and Finance without direct authority.
• Analytical: You have strong analytical skills and are proficient in data analysis tools such as Excel or Google Analytics to derive actionable insights from campaign performance data.
• Detail-oriented: You possess exceptional attention to detail, ensuring accuracy and quality in all aspects of campaign execution.
• Collaborative: You thrive in a collaborative team environment and excel at building relationships with internal and external stakeholders to achieve common goals.
• Results-driven: You are highly motivated by achieving measurable results and continuously strive to optimize campaign performance and ROI.
• Organized: You have excellent organizational skills and can effectively manage multiple projects simultaneously, meeting deadlines and delivering high-quality work.
• Innovative: You are proactive in identifying opportunities for innovation and improvement in direct mail strategies and processes.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proficiency in Microsoft Office Suite/ Google Suite
• Demonstrated experience managing direct mail campaigns from concept to execution.
• Strong written and verbal communication skills.
• Familiarity with direct mail best practices, including segmentation, creative testing, and response tracking.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Fluency in growth marketing KPI’s such as CAC, CPA, CPM, CVR, and LTV.
• Hands-on experience building campaign spend forecasts, business plans, and financial scenario models.

Responsibilities

• Define the strategy, manage, and efficiently scale new customer acquisition for Factor through direct mail campaigns.
• Develop and execute direct mail marketing campaigns from concept to completion, including segmentation, creative development, production, and analysis.
• Strategically allocate spend across various direct mail campaigns to ensure maximum impact within budgetary constraints, while continuously seeking opportunities for cost-saving measures.
• Collaborate with cross-functional teams, including marketing, creative, and analytics, to ensure alignment of direct mail strategies with overall marketing objectives.
• Manage relationships with external vendors, including printers, mail houses, data providers and creative agencies to ensure timely and cost-effective execution of campaigns.
• Utilize data-driven insights to continuously optimize campaign performance and drive improvements in response rates, conversion rates, and ROI.
• Monitor industry trends and best practices in direct mail marketing to identify opportunities for innovation and competitive advantage.
• Provide regular reporting and analysis on campaign performance, including key metrics and actionable insights for optimization.
• Oversee the development and maintenance of the direct mail marketing calendar, ensuring timely execution and coordination with other marketing channels.
• Serve as the primary direct mail point of contact for Finance and Legal regarding forecasting models, quarterly business plan submissions, contract negotiations, and invoice approvals.

Benefits

• Competitive hourly rate
• 401K company match that vests immediately upon participation
• Team bonus opportunities
• Generous PTO
• Flexible attendance policy
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level