21325-Manager, Growth Analytics
About The Position
The Business Analytics team is pivotal in delivering modern agency services and works closely with planning and investment teams to help meet and exceed clients’ business goals. The Manager, Growth Analytics develops client understanding, supports measurement planning and execution, delivers actionable insights, and contributes to audience identification and media effectiveness testing. The role also leads and develops analysts and direct reports, partners with Planning and Investment on budgets and media plans, and supports cross-functional agency teams through methodological guidance, training, and advice. This position requires strong marketing analytics expertise, client relationship and communication skills, leadership ability, and comfort working in ambiguous situations.
Requirements
- University degree.
- Three to four years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
- Knowledge of marketing analytics and data, including first- and third-party data solutions, data lakes, data clean rooms, and aggregated and user-level data.
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
- Expertise in audience-based marketing and data-driven advertising.
- Strong analytic skills, critical thinking, and ability to clarify strategic and operational issues related to data and analytics.
- Problem-solving skills and ability to drive issues to resolution.
- Proven leadership ability and strong client relationship experience.
- Strong communication and presentation skills, including the ability to translate unstructured business solutions into customer marketing programs.
- Ability to train and coach colleagues in organization, detail orientation, prioritization, business writing and presenting, analysis, and project management, including scope, budgeting, and timing.
- Comfort working in ambiguous situations.
- Interest in driving change through adoption of emerging advertising technologies.
Nice To Haves
- Knowledge of the agency-side media campaign planning and execution process.
Responsibilities
- Build a deep understanding of clients’ strategic issues, initiatives, and competitive position.
- Participate in developing and executing measurement plans.
- Ensure timely completion of scheduled and ad hoc deliverables.
- Generate and communicate clear, compelling, actionable insights using sophisticated analytic techniques.
- Lead, mentor, and train analysts.
- Present reports, points of view, and other materials to clients regularly by phone and in person.
- Contribute to consumer segmentation and audience identification and exploration.
- Design tests to measure the incremental impact of media on business outcomes.
- Manage cross-functional day-to-day tasks, establish priorities, and identify when additional help is needed.
- Provide methodological support, coaching, training, and advice to direct reports and broader agency teams.
- Partner with Planning and Investment teams on annual budget setting, media plan development, and ongoing budget and plan optimization.
- Recruit new talent.
- Assess direct reports’ capabilities, provide career-growth roadmaps, and set goals to build and expand their skills.
- Stay current on industry trends and developments through research, training, and industry events.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
