Manager, Global Social Monetization
About The Position
The NFL’s Marketing department is seeking a Manager, Global Social Monetization to support social revenue priorities across the League and all 32 clubs. The role tracks and reports on sponsored social content across the ecosystem, helps clubs optimize monetized assets through insights and best practices, and manages assigned partnership workstreams. The position requires strong social media and analytical experience, effective collaboration across clubs, internal teams, and external partners, and may involve prior sponsorship experience. This role serves as the NFL’s day-to-day point of contact for clubs on social monetization, provides expertise on branded content trends and platform opportunities, and develops guidance and reporting to help maximize social revenue. It also supports execution of sponsored social deliverables and League content partnerships, identifies monetization opportunities, and manages and mentors at least one direct report. The position requires onsite presence at an NFL office or stadium location; remote and hybrid options are not offered. Travel is 5%. Night, weekend, and holiday work is required during NFL gamedays, League events, and other peak periods. No relocation assistance will be provided. The listed salary range is $100,000–$125,000 USD, with the NFL expecting to hire near the middle of the range.
Requirements
- Bachelor’s degree in marketing, communications, business, or another related field.
- Minimum of 5 years of relevant professional experience in social media, content partnerships, sponsorship, media, monetization, or a related field.
- Strong understanding of social media platforms, including TikTok, Instagram, Facebook, X, Threads, Snap, and Reddit.
- Experience building or maintaining reporting frameworks.
- Exceptional written and verbal communication skills and the ability to work effectively across levels.
- Familiarity with social analytics, sponsorship measurement, and monetization reporting tools.
- Ability to create clear, visually compelling presentations, reports, and dashboards.
- Strong project management, organization, and attention to detail across multiple workstreams.
- Must be able to work nights and weekends during NFL gamedays, League events, and other peak periods.
- Must be able to work holidays depending on the NFL game schedule.
Nice To Haves
- Prior sponsorship experience.
- Experience supporting sponsorship, partnership, or revenue-generating digital programs.
- Strategic, proactive, and solution-oriented approach.
- Collaborative and service-minded, with the ability to build trust across stakeholder groups.
- Comfort navigating evolving business areas and establishing clear processes.
- Detail-oriented and able to thrive in a fast-paced environment with shifting priorities and deadlines.
Responsibilities
- Function as the NFL’s day-to-day point of contact for all 32 clubs on social monetization-related topics.
- Serve as a subject matter expert on branded content trends, platform opportunities, and strategies to help the League and clubs maximize social media revenue.
- Develop and distribute playbooks, best practices, educational materials, benchmarks, and strategic recommendations for clubs and internal stakeholders.
- Analyze monetization performance across club and League social channels.
- Present insights, reporting, and recommendations in club meetings, trainings, internal stakeholder forums, and executive presentations.
- Own tracking and reporting for League social monetization initiatives, including sponsorship-related deliverables and business impact.
- Help operationalize branded content and sponsored social deliverables for @NFL, ensuring timely execution and cross-functional alignment.
- Identify available social inventory and emerging monetization opportunities, including native platform monetization programs such as Facebook Content Monetization and X Amplify.
- Support strategic planning and execution for League content partnerships, including Madden and Nike.
- Partner cross-functionally with departments and stakeholders to support key business objectives.
- Manage and mentor at least one direct report.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
