Manager, Global Brand Experience and Events

PVH Corp.•New York, NY

1d•$104,500 - $141,200•Hybrid

About The Position

The Manager, Global Brand Experience and Events (BX) will manage and execute a wide range of global brand experiences and events, including runway, brand image events, consumer / retail engagements, and priority marketing extensions. In addition to global projects, this role will focus on the governance of regions and licensee events and the development seasonal directives.

Requirements

5+ years of experience in lifestyle and/or luxury brand communications or marketing with a focus on events (brand image and consumer/ retail); strong knowledge of fashion industry is required.
Strong project ownership experience within events and managing agencies, vendors, and production teams.
Budget development & management.
Strong relationships across experiential agencies, vendors, and venues.
Experience with high-profile talent and influencers.
Bachelor’s degree or equivalent.
Ability to drive concurrent projects from beginning to end while meeting and defining benchmarks.
Proactive in approach, solution oriented, and resourceful.
Exceptional attention to detail and time management capabilities.
On the pulse of the culture zeitgeist and industry trends, as well as an innovative and creative point of view.
Excellent organizational, interpersonal, presentation and communication skills – both written and verbal.
Excellent proficiency in Word, Excel, Keynote, and PowerPoint.

Nice To Haves

Experience with global teams, regional markets and/or licensee partners preferred.
Adobe Suite preferred.

Responsibilities

Project lead on events, or portions of, owning scope end-to-end to successful completion (e.g., runway, brand image, retail / consumer), while closely communicating with the Director(s) along the way.
Lead event planning and execution (e.g., event concept, guest experience, event layout and design, venue scouting, agency management, vendor hire and management, entertainment bookings and talent hospitality, décor and scenic, asset creation, food & beverage experience, permitting and logistics, contract negotiations); production schedules and timelines; budget ownership; and post event return on investment reporting.
Partner closely with Senior Manager(s) and Director(s) to ideate and develop compelling event concepts that elevate brand positioning and are aligned to global marketing strategies.
Spearhead cross-functional collaboration and alignments (internal & external) to deliver the highest caliber events.
Create and refine priority materials inclusive of presentations for stakeholders and detailed agency RFPs.
Actively drive and contribute to BX brainstorms and function as a thought leader for usable ideas.
Stay on the pulse of and inform team of industry happenings, key culture moments, emerging trends, and compelling brand opportunities.
Foster relationships with top agency partners, vendors, venues, industry creatives.
Propose and vet new and exciting partners.
Partner closely with regions and licensee teams to ensure consistency of strategy and brand aligned executional guidance for regional and local / market events.
Co-lead the development of global directives for regions and licensee partners, translating seasonal marketing priorities into compelling event formats.
Manage department communications and process for regions & licensee initiatives.
Support oversight and mentorship for in-direct reports and manage teams (internal & external) in execution of events.
Develop and manage individual project budgets against parameters set by department head, identifying efficiencies and opportunities to secure preferential pricing.
Oversee invoice tracking and processing for individual projects.

Benefits

Competitive pay
bonus programs
best in class medical insurance
vision insurance
dental insurance
life insurance
disability insurance
An above-market 401(k) contribution
Generous company-paid holidays
paid time off
hybrid working arrangements
volunteer opportunities
seasonal hours
flexible work schedules
A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
Receive support for continued education including tuition reimbursement.
Shop at our company outlets and e-commerce sites at a discount.