Manager, Fashion + Retail (Corporate Storytelling)

SHADOW•New York, NY

32d•$90,000 - $120,000•Hybrid

About The Position

SHADOW is looking for a Manager to join our growing corporate and executive visibility team. This role is ideal for someone with 6-8 years of experience who loves shaping narratives, thrives in fast-moving environments, and is passionate about helping brands and leaders tell meaningful stories. You’ll be responsible for supporting and executing corporate media and executive thought leadership strategies across a range of clients while also contributing to the agency’s broader efforts in this space. You must have experience with developing compelling corporate narratives and executive profiles, an understanding of the business media landscape, awareness of SHADOW’s clients in the space (spanning industries including Fashion & Retail, Beauty, CPG, Spirits, Hospitality & more) and a strong sense of how those clients and their executives can best position themselves to their target audiences. This role is client-facing but also central to the evolution and execution of this service offering across the agency.

Requirements

6-8 years of experience
Experience developing compelling corporate narratives and executive profiles
Understanding of the business media landscape
Awareness of SHADOW’s clients in the space (spanning industries including Fashion & Retail, Beauty, CPG, Spirits, Hospitality & more)
Strong sense of how clients and their executives can best position themselves to their target audiences
Strategic mindset: ability to think beyond the press release and bring fresh, forward-thinking approaches to building corporate reputations and executive profiles across media, awards, and thought leadership platforms.
Proven track record of leading and securing high-impact placements, profiles, and recognition in top-tier business outlets.
Established industry connections: deep bench of contacts across business, trade, and broadcast media, as well as industry events, conferences, and podcasts.
Strong written and verbal skills: ability to distill complex ideas into clear, persuasive narratives. Writing examples include op-eds, award submissions, press materials, and executive briefings.
Organization and composure under pressure: ability to juggle multiple workstreams with polish and poise, bring structure to chaos, thrive in fast-paced environments, consistently meet deadlines, and communicate effectively with senior executives.

Responsibilities

Serve as a senior partner to clients, offering sharp strategic counsel and trusted execution.
Own relationships and lead day-to-day communications, driving progress and impact.
Lead the development of executive visibility roadmaps, identify and pitch strategic media and speaking opportunities, and act quickly to create or respond to news - not only for your own clients but across the agency.
Effectively manage the daily workflow of three to six accounts simultaneously, while also driving consistent results.
Communicate account priorities and thoughtfully work in collaboration with others.
Help institutionalize best practices, build internal tools, share opportunities, and contribute thought leadership that benefits the agency and our clients alike.