Manager, Event Tech Reporting & Insights
About The Position
Emerald is looking for a Manager, Event Technology Reporting & Insights to build and own the reporting and analytics layer across our event technology ecosystem. This is a foundational role: we run a large and growing portfolio of trade shows and B2B events across a vendor-based technology stack, and we need someone who can bring coherence to how we measure platform performance, adoption, and operational readiness and turn those measurements into insights that drive better decisions. You will establish KPI frameworks, build repeatable dashboards and report templates, manage reporting intake from across the team, and work closely with Platform Leads to understand what data is available, what’s missing, and what it means. The insights you generate will inform platform strategy, vendor accountability conversations, show team support, and executive reporting. This role reports to the Senior Director, Event Tech Architecture & Experience and partners closely with Platform Leads, the Manager of Event Tech Operations, Data Operations, and IT. You will also work directly with the VP, Event Tech Experience & Operations to ensure portfolio-level insights reach the right audiences.
Requirements
- Experience in a reporting, analytics, or business intelligence role and building dashboards, defining KPIs, and managing reporting for an operational team or business function.
- Proficiency with BI tools such as Power BI, Tableau, or equivalent; experience working with data platforms like Databricks or similar is a plus.
- Curiosity about AI-assisted analytics tools and a willingness to experiment with how they can improve reporting quality and efficiency.
- Strong ability to work across systems and translate business questions into data requirements and vice versa.
- Experience partnering with technical teams (data engineering, IT, or platform administrators) to understand data availability and resolve pipeline issues.
- Highly organized with a process orientation: you build intake systems, manage competing requests, and keep stakeholders informed without being asked twice.
- Clear communicator who can present data findings to non-technical audiences, including executives, without oversimplifying or overloading.
Nice To Haves
- Experience with event technology is helpful but not required.
- Familiarity with event technology platforms (registration, mobile apps, lead scanning, CRM, or similar) is a plus, not a requirement.
Responsibilities
- Define and standardize event technology KPIs across platforms and shows, in partnership with Platform Leads and the Senior Director.
- Establish internal adoption metrics: show team setup completion, readiness compliance, platform usage, and launch timelines.
- Establish external adoption metrics: exhibitor profile completion, mobile app activation, lead capture usage, attendee engagement, matchmaking participation, and sponsorship performance.
- Ensure KPI definitions are consistent, documented, and understood across the team and by show team stakeholders.
- Explore and apply AI-assisted approaches to anomaly detection, pattern recognition, and predictive reporting across event technology data.
- Build and maintain repeatable dashboards and report templates for event technology performance across the portfolio.
- Manage reporting request intake and prioritization from Operations Managers, Platform Leads, and the Senior Director.
- Deliver portfolio-level insights and learnings to leadership on a regular cadence, surfacing trends, anomalies, and areas requiring attention.
- Support show teams and Brand Success Managers with event-level reporting as needed during critical windows.
- Leverage AI tools to improve reporting efficiency, automate recurring report generation, and surface insights.
- Partner with Platform Leads to understand data availability, structure, and limitations across the event technology stack including registration, mobile apps, directories, lead capture, and session management.
- Work with Data & Analytics and IT to ensure event technology data flows correctly into Databricks and Power BI; identify and escalate pipeline gaps.
- Identify inconsistencies in data across platforms and shows; drive toward greater standardization where possible.
- Support integration requirements scoping by documenting what data needs to move between platforms and what reporting depends on it.
- Translate data into clear, actionable findings for platform strategy conversations, vendor performance reviews, and operational planning.
- Identify gaps in reporting capabilities and surface them to the Senior Director with recommended solutions.
- Share insights across show teams and leadership in formats that are accessible and useful to non-technical audiences.
- Track how reporting needs evolve as the event technology ecosystem grows and adapt frameworks accordingly.
Benefits
- unlimited vacation for exempt employees
- flexible working locations
- 401(k) plan with a company match
- medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits
- parental and caregiver leave
- dependent, commuter and FSA benefits
- professional development programs like Toastmasters
- mental wellness tools
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
