Manager, Event Sales

The Los Angeles Lakers, Inc•El Segundo, CA

13d•$75,000 - $85,000•Onsite

About The Position

The Manager, Event Sales will lead revenue generation and event management through private event bookings, camps, and strategic space utilization at the UCLA Health Training Center (UHTC). This role is responsible for identifying, prospecting, and securing new business opportunities across corporate, hospitality, entertainment and community sectors, ensuring a seamless transition from sale to execution of each event. This position will work closely with our facilities & building operations team in maximizing the commercial value of the UCLA Health Training Center while elevating the organization’s premium hospitality and experience offerings.

Requirements

Bachelor’s degree (required)
Three (3) plus years’ experience in sales, business development, hospitality, venue sales or premium events
Demonstrated track record of achieving or exceeding revenue quotas and sales targets
Experience with CRM systems and sales prospecting tools
Ability to manage multiple priorities and adapt in a dynamic sports and entertainment environment
Demonstrated ability to confidently lead projects, prioritize effectively to meet concurrent deadlines, and collaborate with diverse stakeholders
Capable of identifying key objectives and developing and implementing a plan to achieve stated objectives with minimal direction
Excellent interpersonal skills with a demonstrated ability to build and cultivate strong relationships and influence effectively across the organization
Strong communication skills, both verbal and written, including ability to translate strategic concepts into presentations for a variety of audiences
Ability to maintain strict confidentiality, handle sensitive information, and act with discretion and professionalism
Highly organized, detail oriented, and self-motivated
Resourceful, innovative and forward-thinking, with an entrepreneurial spirit
Process-oriented, highly organized, works well under pressure and meet deadlines
Proficient at negotiating with clients when required within the guidelines set
Effectively evaluate risks and liabilities of special events and venue rentals

Nice To Haves

Experience working with commission-based compensation structures preferred
Strong network across corporate event planning, entertainment, hospitality, or luxury brand sectors is highly desirable
Passion for sports, live events, and premium guest experiences

Responsibilities

Own and execute a comprehensive sales strategy to generate profitable event revenue through bookings at UHTC
Meet and exceed individual revenue goals, sales quotas, and activity KPIs (calls, meetings, proposals, site tours, and closed deals)
Prospect, develop, and close new business opportunities across key verticals including corporate meetings, brand activations, private dinners, networking events, wellness experiences, media events, and social gatherings
Develop and maintain a robust pipeline of qualified leads through networking, referrals, outbound reach, and strategic partnerships
Build customized proposals, price models, and packages aligned with client needs
Prepare and provide event profit and loss reports, sales recaps, and projections
Identify new monetization opportunities and strategic venue use cases
Collaborate with facilities & building operations to ensure operational feasibility, premium guest experience, and facility readiness
Establish and maintain relationships with event planners, agencies, corporate partners, and local business communities
Analyze market trends, competitive venues, and customer demand to position UHTC as a premier destination for private and corporate events
Serve as primary point of contact for clients from lead generation through event execution handoff
Conduct site tours, presentations, and relationship building meetings to convert opportunities into bookings
Maintain accurate CRM records, sales activity logs, contracts and revenue reports
Coordinate internal communications across operations, facilities, security, and legal to support booked events
Assist in post-event reporting, client follow-up and retention strategies