Manager, Email and SMS

bluemercury•New York, NY

1d•$81,120 - $135,120

About The Position

Bluemercury is a leading luxury beauty destination with 178 locations nationwide, known for its client-first service model and personalized beauty interactions. The company offers a curated product assortment and aims to help individuals discover their unique beauty. As Bluemercury continues to grow, it remains dedicated to its purpose of being the ultimate specialist in individual beauty. For more information, visit www.bluemercury.com.

Requirements

4–6+ years of experience in email and/or lifecycle marketing in retail or e-commerce
Proven experience managing direct reports and leading high-performing teams
Strong project management skills with the ability to manage multiple priorities and stakeholders
Deep analytical expertise with a track record of delivering detailed performance analysis and executive-level reporting
Hands-on experience with lifecycle marketing platforms (Attentive strongly preferred)
Experience with segmentation, personalization, and automation strategies
Strong communication skills with the ability to influence cross-functional partners and senior stakeholders

Nice To Haves

A strategic, data-driven marketer who can connect performance insights to business impact
A strong people leader who can develop talent and drive accountability
A highly organized operator who thrives in a fast-paced, cross-functional environment
Someone who can balance hands-on execution with high-level strategic thinking

Responsibilities

Own and evolve the email and SMS strategy, including campaign planning, automation, segmentation, and personalization.
Lead the development and management of the lifecycle marketing calendar, ensuring alignment with brand and business priorities.
Oversee end-to-end campaign execution across promotional and triggered programs, from briefing through deployment.
Develop and scale acquisition strategies to grow the email and SMS subscriber base.
Partner cross-functionally to translate business objectives into high-performing lifecycle campaigns.
Own weekly, monthly, and seasonal reporting, delivering clear, actionable insights to senior leadership.
Conduct in-depth performance analysis to identify trends, opportunities, and areas for optimization across email and SMS.
Forecast channel performance and contribute to broader digital revenue planning in partnership with channel owners.
Lead testing roadmap (A/B testing, segmentation, cadence, creative) to continuously improve engagement and conversion.
Manage and develop a team of two (Senior Assistant and Assistant), ensuring strong execution, prioritization, and professional growth.
Lead project management across all lifecycle initiatives, maintaining timelines, cross-functional alignment, and high-quality output.
Serve as the central point of coordination across internal stakeholders and external partners.
Serve as the subject matter expert for Attentive, overseeing both email and SMS execution and optimization.
Manage external vendors and partners, continuously identifying opportunities to enhance capabilities and customer experience.
Maintain best practices across deliverability, compliance, and operational efficiency.