Manager, Editorial - Pottery Barn

Williams-Sonoma•San Francisco, CA

17h

About The Position

Pottery Barn is seeking a Manager, Editorial to help shape how our brand comes to life through words. In this role, you will lead the development of compelling editorial and copy that brings clarity, warmth, and inspiration to every customer touchpoint. Working across marketing channels, you will help define and elevate Pottery Barn’s voice—translating our point of view on home and design into storytelling that resonates with customers. From seasonal campaigns to product narratives, you will ensure our voice is authentic, engaging, and consistent, while inspiring customers to create homes they love. This role is ideal for a strong storyteller with a passion for interiors and design. You are comfortable contributing to campaign concepts as well as crafting thoughtful, polished copy, with the ability to guide and elevate the work of others. Reporting to the Vice President, Creative Services, you will manage a small team of writers while partnering closely with teams across Creative, Merchandising, Marketing, and E-commerce to bring integrated storytelling to life.

Requirements

6–8 years of experience in editorial, copywriting, or content development across multiple channels
Experience developing copy for both brand storytelling and performance marketing
Strong understanding of brand voice and how to translate it across formats and platforms
Experience managing or mentoring writers
Excellent writing, editing, and storytelling skills, with strong attention to detail
Strong organizational, project management, and communication skills
Ability to collaborate effectively with designers, art directors, marketers, and cross-functional partners
Passion for home décor, interiors, and design trends

Nice To Haves

Familiarity with Figma and Airtable is a plus

Responsibilities

Lead copy development across channels—including site, email, social, paid media, catalog, and retail signage—ensuring work is on brand, on time, and aligned with business goals
Contribute to editorial direction for seasonal campaigns and integrated marketing initiatives
Translate seasonal strategies and the Head of Product Design’s vision into compelling editorial that highlights the beauty and functionality of our products
Manage and mentor a small team of writers and freelance contributors, supporting high-quality execution
Partner with Brand Marketing and Merchandising to develop product storytelling across categories
Collaborate with E-commerce to ensure digital copy is clear, engaging, and optimized across platforms
Help maintain and evolve Pottery Barn’s brand voice across channels
Partner with cross-functional teams to support creative briefs and ensure alignment from concept through execution
Develop and maintain brand voice standards

Benefits

A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series