Manager, ECM Operations
About The Position
The eCom & Customer Marketing Ops team is charged to elevate retail & customer marketing activation and serve as strategic business advisors to the brands within a business unit, and the Manager, ECM Ops – BU Partnership plays an integral role in achieving the ambition. This role partners with multiple brand teams to plan, create and execute retail media, customer marketing and a digital shelf to advance commercial outcomes, and drive sales. The role will touch all parts of the planning & execution life-cycle, from annual planning to monthly business reporting, evergreen digital shelf/stores, and campaign activation. The strongest candidates will possess learning mindset, collaborative mindset, creative and/or media experience and a bias towards action.
Requirements
- Experience developing strategies in eCommerce, customer marketing, retail media, or a related creative or commercial field, preferably within the CPG industry.
- Familiarity with common eCommerce, retail media, and digital performance KPIs.
- Data fluency, with experience working with performance, budget, or planning data to identify insights and inform decisions.
- Demonstrated learning agility, with the ability to absorb new concepts quickly and apply new information effectively.
- Proven ability to tell stories with data, visualizing key points and translating complex information into clear reporting and practical recommendations.
- Strong project management skills in a matrixed organization, including the ability to break large initiatives into actionable steps, manage multiple stakeholders, and a broad range of initiatives.
- High attention to detail and strong standards for accuracy across planning, reporting, and executional outputs.
- Excellent written and verbal communication skills, with the ability to explain complex or unfamiliar concepts clearly and effectively.
- Ability to navigate a complex matrix organization and work effectively across cross-functional teams.
Nice To Haves
- Experience evaluating or shaping creative work for marketing, retail, or advertising programs is preferred.
Responsibilities
- Serve as an extension of the business unit team, building relationships with brand partners through established routines and day-to-day collaboration to understand business priorities, risks, and plans, and translate relevant updates to ECM teams.
- Prepare materials for monthly business unit share-outs by consolidating inputs from multiple ECM teams and data sources into clear, action-oriented updates for business unit stakeholders.
- Partner with the Business Development Senior Manager to prepare monthly eCommerce performance reporting, highlighting key drivers, drags, and implications for the business.
- Develop sales materials that support customer marketing and retail media initiatives in partnership with BU Sales Strategy.
- Partner with Sales Operations and Business Unit Sales Strategy teams to brief and help commercialize new in-store merchandising vehicles.
- Connect brand marketing activity to retail execution, managing retail extensions, activations and sales communications.
- Manage timelines, feasibility, and delivery requirements for retail programs, advising brand teams on end-to-end timing and ensuring on-time execution.
- Consolidate, review, and provide input on tactical media plans across customers and programs
- Execute non-customer specific commerce media programs (3P)
- Reinforce and uphold creative standards in all retail executions, across customer teams.
- Partner with the digital shelf team at the right points in the planning process to support a fully integrated eCommerce strategy.
- Develop retail briefs and provide creative oversight in partnership with the Commerce Creative AOR and Brand Communications Director, including guidance through execution and production.
Benefits
- Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Employee Assistance Program , Wellbeing Programs, Family Support Programs
- 401k, Life, Accidental Death & Dismemberment, Disability
- Performance-based bonus
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
