Manager, E-Comm/Web

Calgary Fasteners Tool•Edmonton, AB

About The Position

We are seeking a highly skilled and innovative Manager of Ecommerce to lead our online retail operations. This role is responsible for overseeing daily operations, improving product visibility, driving revenue, and ensuring seamless customer experience across our Amazon channels.

Requirements

Experience in Amazon Seller Central account management
Experience with FBA and FBM inventory management
Experience developing and managing Amazon PPC campaigns
Experience with Amazon promotions (coupons, deals, lightning offers)
Experience with A+ Content and Brand Registry initiatives
Experience with catalog management and product listing optimization
Experience with pricing strategies and MAP adherence
Experience with customer feedback management and resolution strategies
Experience with IP protection and brand protection tools
Experience with data analysis and reporting on e-commerce KPIs
Experience collaborating with cross-functional teams (purchasing, logistics, sales, marketing)

Nice To Haves

Leadership experience
Experience identifying TFG private brand products for Amazon marketplace expansion
Experience evaluating catalog performance and guiding new product launch strategies
Experience with Canadian regulations related to e-commerce

Responsibilities

Oversee and optimize the company’s Amazon Seller Central account(s)
Ensure compliance with Amazon policies and procedures
Manage seller performance metrics (e.g., Order Defect Rate, Late Shipment Rate)
Provide leadership, direction, and oversight to the Amazon Catalog & Listing Specialist to ensure all product listings are accurately created, maintained, and optimized
Review and approve listing strategies, content updates, and catalog enhancements to support sales growth and marketplace compliance
Ensure product listings maintain accurate categorization, imagery, specifications, and brand standards across all SKUs
Oversee the implementation and effectiveness of A+ Content, Brand Registry initiatives, and listing optimization programs
Collaborate with the Catalog & Listing Specialist to identify TFG private brand products suitable for Amazon marketplace expansion
Evaluate catalog performance and guide the launch strategy for new products entering the Amazon ecosystem
Monitor listing quality, compliance, and content performance, providing recommendations for continuous improvement
Monitor and adjust pricing strategies in response to market trends and competition
Plan and execute Amazon promotions (coupons, deals, and lightning offers)
Manage MAP (Minimum Advertised Price) adherence across listings
Provide leadership, guidance, and oversight to team members responsible for FBA (Fulfillment by Amazon) and FBM (Fulfilled by Merchant) inventory management
Develop and oversee inventory strategies to maintain optimal stock levels, minimize stockouts, and maximize sales opportunities
Review inventory performance metrics and collaborate with internal teams to improve forecasting accuracy and replenishment planning
Guide the development and execution of shipment and replenishment plans to Amazon fulfillment centers
Monitor inventory health, storage utilization, and fulfillment performance, identifying opportunities for operational improvement
Oversee the resolution strategy for stranded, suppressed, excess, and aged inventory issues, ensuring timely corrective actions by the responsible team members
Collaborate with operations, purchasing, and warehouse teams to align inventory availability with business objectives and Amazon demand forecasts
Develop and manage Amazon PPC (Pay-Per-Click) campaigns to drive traffic and sales
Analyze performance data and refine ad strategy accordingly
Coordinate with marketing to align Amazon efforts with broader sales goals
Serve as the primary point of contact for Amazon-related vendor partnerships
Onboard and manage third-party brands or product lines authorized for sale
Ensure partner brand guidelines and expectations are met
Regularly track and report on KPIs including sales, conversion rates, traffic, and profitability
Identify opportunities for improvement based on analytics
Prepare weekly/monthly performance summaries for leadership
Provide leadership, guidance, and oversight to team members responsible for monitoring customer reviews, feedback, and Amazon Q&A activity
Analyze customer feedback trends and identify opportunities to improve product quality, listings, fulfillment processes, and overall customer experience
Oversee the resolution strategy for negative customer feedback, escalations, and Amazon customer service issues, ensuring timely and appropriate action by the responsible team members
Collaborate with internal departments to address recurring customer concerns and implement corrective actions
Monitor customer satisfaction metrics, account health indicators, and feedback performance to ensure compliance with Amazon standards
Develop and implement strategies to enhance customer satisfaction, brand reputation, customer retention, and long-term marketplace growth
Provide recommendations and guidance to improve the customer journey and support a positive brand experience across all Amazon channels
Ensure all product listings and marketing efforts are in compliance with Amazon policies and Canadian regulations
Monitor and report unauthorized sellers or counterfeit issues
Utilize Brand Registry tools for IP protection
Work closely with purchasing, logistics, sales, and marketing teams to align Amazon operations with company objectives
Participate in product launches and e-commerce strategy planning