Manager - Direct Channels, Optimization & Analytics
About The Position
American Express Global Commercial Services (GCS) is a leading payments provider for businesses, with Small Business being a key focus area. The Small Business Marketing (SBM) team drives growth through customer acquisition and relationship deepening across various products. The Prospect Direct Channel and Execution Strategy team within SBM is responsible for high-quality growth via proprietary marketing channels, including Direct Mail, Inbound Phone, and Chat, which contribute significantly to acquired revenue. The Manager – Direct Channels, Optimization & Analytics role is pivotal in leading the Direct Mail optimization analytics, collaborating with internal partners and leadership to achieve goals. This performance marketing role will oversee channel forecasting, analytics, performance reporting, and executive communications, while also developing an optimization roadmap, recommending growth strategies, and enhancing investment and operating processes.
Requirements
- Demonstrated experience across Marketing, Product, Strategy, or a similar function with transferrable skills
- Ability to think strategically, assess critical business needs, and identify actionable solutions
- Analytical mindset with expertise in leveraging data to make decisions, prioritize, and demonstrate impact
- Robust financial acumen with the ability to evaluate ROI, define a strategy to deliver on targets, and drive profitable growth
- Outstanding influencing and negotiating skills, with the ability to manage relationships across varying remits
- Excellent communication skills with the ability to engage, influence, and inspire partners and stakeholders to drive collaboration and alignment
- Exceptional people leader who can empower and coach direct reports to succeed, and invest in talent across the team, specifically in career and development
- Energetic leader who models resilience and optimism in the face of challenges
- Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
Responsibilities
- Lead strategy and performance for the Small Business Direct Mail acquisition channel, owning short- and long-term channel strategy and identifying opportunities to drive profitable growth through investment optimization, product strategy, and continuous experimentation.
- Own monthly forecasting, results reporting, and performance monitoring, translating complex channel data into clear insights, risks, opportunities, and recommendations for senior leadership.
- Manage and optimize a significant marketing investment portfolio, partnering across Finance, Analytics, Product, and Marketing to identify high-ROI growth opportunities.
- Build and nurture relationships with internal partners to identify, prioritize, and execute growth opportunities (incl. GCS Marketing, GCS AIM, Product, Risk, Global Servicing, Consumer, etc.)
- Identify opportunities to improve and automate channel processes and capabilities across forecasting, reporting, and performance management to increase efficiency and enable better decision-making.
- Lead with an external perspective, keeping a pulse on competition and the broader marketing landscape to widen our advantage.
- Manage the Direct Mail test & learn agenda, prioritizing initiatives based on expected business impact, strategic value, and channel priorities to drive acquisition performance and inform future channel strategy.
- Manage 1-2 direct reports
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
